Google just rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, but they aren’t showing up. A post by Tom Critchlow on LinkedIn made me wonder how a click on a link in AI Mode would be recorded in analytics. The tl;dr is that clicks…
Having thousands of followers is great. But sometimes, the real value of social media comes from smaller, more meaningful interactions. That’s where Instagram Close Friends can be a game changer. This Instagram feature, first introduced in 2018, lets you handpick a close friends list — a private group who can view exclusive content through your…
Not all customers are fans. And not all fans are the sort of customers you can thrive with. Cadres of supporters often migrate into one of two camps… The generous stans (a more positive riff from a twenty-year-old Eminem track), are there for the work and the change being made, all the time. It’s a…
Ever wonder which SEO bots are the most blocked? This can impact the quality of the data the tools provide. Blocking these bots will mostly impact the link index of the tools. They won’t be able to crawl the pages, so they can’t check where those pages are linking. It doesn’t matter for traffic estimates,…
“How do I get the most of out my people?” | Seth’s Blog Alas, this is the wrong question for a leader or manager to ask. It’s more productive to wonder, “how do we create the conditions for our people to get to where they’re heading?” May 21, 2025 Source link
Built within these scores is an implicit assumption that the higher your score, the higher you’ll likely rank on Google. But is that actually true? To find out, I studied the correlation between rankings and content scores from five content optimization tools: Surfer, Frase, NeuronWriter, Clearscope, and our own AI Content Helper. We found weak…
If you’ve been around here a while, you’ll know that crunching the numbers to figure out the best time to post on all major social media platforms is basically our love language. And now we have enough data to add Threads to our roster, too! Because even though Threads uses an algorithm to decide what…
The digital revolution has fundamentally transformed B2B commerce, creating unprecedented opportunities and challenges for businesses worldwide. As traditional sales channels evolve, B2B companies find themselves under increasing pressure to meet the sophisticated expectations of today’s buyers. Modern B2B purchasers now demand the same frictionless experiences they enjoy in their personal lives, compelling organizations to completely…
You satisfy your customers, but can you satisfy our curiosity? With Mitchell Rodio, Customer Experience Manager at Whop. Please tell us a little bit about your company and what you do there. I’m a Customer Experience Manager at Whop – a digital marketplace for everyone, helping people create a sustainable income online. What word or…
“They’re not paying me enough to care” | Seth’s Blog This is an understandable sentiment. As jobs push people to be automatons and often offer little in the way of respect, it’s easy to quietly quit. But perhaps, they’re not paying you enough to not care. Spending your days, day after day, not caring is…