No one likes to be left on ‘seen’ — not your friends, not your partner, and definitely not your social media community. Social media monitoring is the process of tracking your brand mentions, post comments, and direct messages (DMs) on all major social media channels. Sounds simple, right? Reply to every comment, DM, and brand…
Have you ever made a video that was seen by someone you didn’t know? Or written something that got shared outside of your inner circle? The odds of either of these things happening a generation ago were close to zero. Now, it’s common. The skeptics said that people wanted to watch videos, not make them.…
TikTok hashtags aren’t a one-way ticket to virality — but they can absolutely help boost visibility. When done right, TikTok hashtags help categorize your content, enable the algorithm to understand what your content is about, and boost your discoverability through TikTok SEO. In this article, we’ll explore everything there is to know about TikTok hashtags: What…
As AI becomes more embedded in our everyday lives, it’s more important than ever that the tools we use are trustworthy, secure, and compliant with legal and ethical standards. At Intercom, trust is the foundation of every product we build and every relationship we grow. We’re committed to delivering the highest standards of security for…
One is far more important than the other. Sorting puts our options into two piles. One pile is the don’t-like, not-good-enough or wrong stack. These are the flavors we don’t enjoy, the paths that are dead ends and the people we simply don’t want to hang out with. The other pile meets spec. The other…
Originality is idealized, especially in tech and marketing. We’re told to “think different,” to coin new terms, to pioneer ideas no one’s heard before and share our thought leadership. But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a…
I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. (Right now, I’ve got my eye on a gorgeous set of coffee mugs from Studio 13.) Instagram makes those “I need this” moments easy to act on — people see something they like, and they can buy…
Delivering great AI customer service depends on more than just sophisticated AI models – it relies on real-time data and access to business systems like CRMs, billing platforms, and past conversations. Without these connections, AI agents are unable to understand customer history and resolve questions as effectively. The Model Context Protocol (MCP) provides a standard…
The biggest thing you bring to the project is forward | Seth’s Blog Forward motion is an asset, a skill and a job title. Elevators used to need elevator operators. They didn’t go anywhere unless someone got on and announced they wanted to go somewhere. Initiative, desire and being willing to take responsibility are powerful…
Semantic SEO sounds complicated, but it simply boils down to doing SEO without cutting corners. If you do SEO properly, you’re automatically doing semantic SEO. It’s just that most people aren’t doing it properly… It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that…