A new generation of Kazakhstani investors is choosing transparency, legal maturity, and global competitiveness — and not just in words, but in practice. According to data from RISE Research, venture investment in Kazakhstan reached $71 million in 2024. More than 200 projects with roots in Central Asia are now operating abroad — and local funds…
Good content is good content, and top websites are top websites. These things don’t change. However, biases in the training data and partnerships can change which sources are mentioned by different AI Assistants. AI Assistants may also work slightly differently. By default, they don’t have any notion of websites and can make up sources. Looking…
On many social media platforms, verification means a paid subscription — or being a celebrity. But on Bluesky (as is par for the course), things look a little different. The decentralized platform is blazing a new blue check trail: one that mixes top-down trust with community credibility. Whether you’re a journalist, creator, brand, or just…
Grab and go | Seth’s Blog Every retailer knows that the items that sell the best are at eye level or at the cash register. Some people are hungry, rushed, distracted and lazy. If you want to reach them (us), you need to make it convenient. The lesson is simple: We can market to ourselves…
With Google’s AI mode developments, we’re heading toward a future where search results could eventually roll up into one big AI Overview. Soon it won’t be a case of “Should I, or shouldn’t I optimize for AI Overviews?” If you want any chance of search visibility, you’ll need to understand how to rank in Google’s…
It goes without saying that managing multiple social media platforms — whether for yourself or for a brand — can mean some serious multitasking. On any given day, you are: Creating social media posts, repurposing existing content for socials, staying on top of trends across multiple platforms, reviewing your analytics for social media reporting, and…
Uphill and downhill challenges | Seth’s Blog There’s a big hill near my house. Sometimes, a bicyclist will really pedal hard on the downhill. It’s good for the ego. It’s also crazy dangerous, since braking and steering become much more difficult, and high speed gives you less time to react. And sometimes cars rev their…
According to our upcoming study, 87% of marketers use AI for content. I’m one of them. AI helped me build a career around writing. It’s part of nearly everything I do. Honestly, I can’t even remember how I worked without it—and I don’t want to. It gives me a “second brain” and superhuman speed, and takes care…
I got the job offer of my dreams — live, mid-call — from my now-manager, Hailley Griffis, on March 27th, at exactly 3:06 PM ET. We’d been in conversation for weeks about a Senior Brand and Community Manager role at Buffer and I had a chance to experience Collaboration Day with my future team. Then,…
Earlier in 2025, a report from the non-profit Center for Internet Security shone a light on the rise of cyberattacks against schools. According to the 18-month study, 82% percent of K-12 organizations said they had experienced cyber incidents over the past 1.5 years. Additionally, the data suggested these are far from random, as attacks regularly…