What if someone is just making stuff up? Years ago, I worked with the supermarket tabloid to make an ironic, shouty, somewhat funny book that has turned out to match much of the discourse we find surrounding us. When we flew down to Florida to meet their team, I was amazed to discover that this…
Since the March Core update, there’s been a huge increase in Google’s efforts to automatically translate English-language webpages into other languages. The catch? These newly translated pages are hosted on a Google subdomain, so the original content creators don’t see any benefit from them. This coincides with the massive rollout of AI Overviews we saw alongside…
Saving money on daily business expenses doesn’t require drastic cuts; it’s about strategic tweaks that yield consistent savings. By auditing recurring costs, refining maintenance schedules, and leveraging energy-efficient solutions, companies can reduce overhead without compromising quality. Small changes—like renegotiating contracts or incentivizing cost-conscious behaviors—compound over time, freeing up capital for growth initiatives. In this guide,…
What’s the first thing you do when you open Instagram? If you’re like most of us, your finger probably goes straight to tap on stories and see what your friends and accounts you follow have been up to over the last 24 hours. Instagram Stories have become one of the best ways for everyone —…
The unexpected happens. Systems fail, humans are unpredictable, interfaces aren’t perfect… The customer service professional demonstrates their strategic insight when they plan for eventual failure instead of denying it’s possible. The first step, of course, is to design things with resilience and care so they don’t break. Then what? One option is to save the…
SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter checklist to create content. Build links. Hope traffic rolls in. That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the…
A few months ago, I created an Instagram Reel that (I thought) looked great when I was making it. I uploaded, hit post, and tapped on it to fill the screen — only to find a sliver of the text got cut off at the edge. It’s a tiny detail that can have a big…