For a long time, I treated LinkedIn like a platform to drop the occasional career update — not a platform to share original ideas, let alone daily posting. But over time, something shifted. LinkedIn started to feel less corporate and more human. The rise of video content brought in a new wave of creators; and…
The ROI of continuous threat exposure management (CTEM) is becoming clearer in 2025 as security teams shift from reactive defenses to proactive, risk-based prioritization. Forrester Consulting’s just-released Total Economic Impact™ study cites a 321% return on investment (ROI) using Threat Exposure Management — a cybersecurity vertical that’s becoming hard to ignore in a market obsessed…
It’s tempting to go to an extreme. Unreasonable design standards, quality or hospitality are an effective way to gain share, delight customers and spread the word. To be unreasonable in service of your customers is a practice and a commitment. Along the way, though, reality sets in. The boss has multiple priorities. The uncompromising edges…
Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million citations across 7 AI search platforms to find out. As we clamor to optimize for AI search visibility, I’ve seen suggestions that we should update pages more frequently to boost their chance of being cited. To test the theory, we used…
2025 is already proving to be a notable year for healthcare innovation. A significant amount of momentum and optimism is stemming from AI-related healthcare solutions, and these are proving to deliver returns. Startups at the intersection of AI and health have grown from $1 to $10 million ARR in record time thanks to the pressing…
While it’s entirely possible to have a strong social media marketing strategy without a stack of tools, the right ones can make your life a lot easier. Social media marketing tools can help you create content, schedule posts, engage with your audience, analyze performance, study competitors, keep up with trends, search influencers … phew! I…
When choosing a home builder for your next construction or renovation project, one of the most overlooked yet essential considerations is whether they are licensed and insured. Understanding the difference between a licensed and insured home builder can protect your investment, safeguard your property, and even protect your family’s safety. A licensed builder is approved…
Hi beams | Seth’s Blog (Car dashboards don’t have room to spell out the whole word). On a country road, late at night, when there are no other cars around, the hi beams are a really useful tool. It’s smart to use them. As soon as there are other cars, though, they…
As founder and president of his own landscaping company, Giuseppe Agrippa has built a reputation for precision, trust, and longevity. Starting the business at just 20 years old, Agrippa has grown his company into one of the premier names in landscaping in the Greater Toronto Area. Through years of hard work and hands-on leadership, he’s…
We analyzed 1,000,000 SERPs to see how the presence of different SERP features has changed since the start of the year. AI Overviews appeared from nowhere in August 2024, and now appear on over a quarter of the keywords in this sample (and they’re much more prevalent for informational keywords). Functionally, AI Overviews seem to overlap…