Staying consistent on TikTok sounds simple enough. But coming up with video ideas, filming, editing, writing captions, and posting nearly every day? That’s a full-time job — with overtime. That is, unless you work smart. Scheduling your TikTok videos ahead of time is like unlocking the “easy mode” of consistency — giving you more breathing…
Shipping can quietly sabotage your e-commerce business. You may have a clean website, sharp product photos, and steady ad traffic, but if orders show up late, arrive damaged, or leave customers guessing, it all falls apart. Every e-commerce shipping error creates ripple effects. Shipping is part of your brand. It shapes how customers feel about…
People like that, like this. When we can build connections between demographics and psychographics, it’s easier to surprise, delight and serve our customers. Mail order catalogs have been doing this for years out of necessity. They know something about a person’s geography, income and other demographics, and they make assertions about what they dream about…
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind: “What kind of AI Overview keywords still drive clicks?”, and “Is there a way to engineer more clicks from zero-click search?” I asked our ace data scientist, Xibeijia, if she could help me build a profile of “AI…
Instagram isn’t just a photo-sharing app anymore. In 2025, it’s a digital town square — part search engine, part shopping mall, part entertainment hub, all rolled into one ✨aesthetic✨ platform. It’s where creators build brands, where brands tap into culture, and where billions of users scroll every day. We’ve pulled together the most important Instagram…
Is it okay to dress your cat in a ridiculous costume? What about giving a poodle a haircut that subjects him to ridicule? The cat and the dog probably don’t know or care, but we think less of their person if it happens. At Disney, the costumed characters need security guards. Kids (and more often)…
Welcome back to our roundup of startup news to keep you up to date with the most interesting highlights from the sea of activity worldwide. This month, we hit the halfway point for 2025. Although the year so far has been rocked by global shifts in trade and economic policy, the startup industry appears to…
Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you can stitch together a full workflow without spending a dime. Every SEO—whether beginner or expert—uses Google’s free tools in some capacity. They’re widely accessible, they offer a glimpse into how Google’s search and advertising systems work, and they’re often…
Reels are still the fastest way to grow on Instagram in 2025 “The most effective way to grow on Instagram is to consistently create engaging reels, as reels are the best way to reach new audiences,” Instagram Creator Partnerships at Meta Carly Lynn said in a video shared by the social platform’s Creator account. It doesn’t get much clearer than that…
You’re building a startup. You already have product momentum, early customers, and maybe even a bit of funding. But now the pressure is on to grow quickly, and every marketing move feels like a gamble. Well, you’re not alone. As a startup, you face a unique challenge. You need a serious marketing strategy, but you…