There is a reason why New York City is often referred to as The Big Apple – everyone wants a bite of it. New York is among the best states in America to start a business. There are high tax rates and fierce competition here, but it is one of the world’s biggest markets, with…
In May 2025, the product design team at Intercom came together for a hackathon in our London office. Folks flew in from as far afield as Dublin, Barcelona, Amsterdam, Chamonix, and Merseyside. Our org has 30+ product designers sprinkled across the UK and Europe, so it’s always special to meet up in person. Our mission:…
This post was written by Wave Writer via an outline Devesh provided. You can see the raw output and Devesh’s edits here. Wave Writer is our new AI writing tool, built to solve a fundamental problem with AI-generated marketing content. Unlike every other AI writing tool for marketers, Wave Writer ingests and understands your business,…
Flailing | Seth’s Blog There isn’t much of a correlation between how fast you swim and how much energy you put into it. In fact, drowning people burn plenty of calories but they don’t go anywhere. When we’re confronting a new problem, more effort might not be the answer. It could be…
We’ve attended dozens of SEO conferences and found some standout events that consistently deliver value, insight, and real connections. Here are the ones we think are worth attending in 2025. Conference When Location BrightonSEO, US Sep. 23 & 24, 2025 San Diego, USA WTSFest Philadelphia Oct. 7, 2025 Philadelphia, USA Ahrefs Evolve ⭐️ Oct. 14 & 15, 2025 San…
At Buffer, we’re a fully remote and distributed team, which means that for most weeks of the year, we work together across 21 different countries and 49 cities. For one glorious and cherished week a year, we meet together in person for a working week we call “Retreat” to collaborate and connect. We recently wrapped…
When millions of conversations flow through your platform daily, reliability isn’t just a technical metric – it’s the foundation of customer trust. At Intercom, where our AI Agent Fin resolves millions of customer inquiries autonomously, reliability starts with one essential question: Can our customers do the job they’re hired us to do? This question has…
Notes to myself | Seth’s Blog The system can be changed and normal is not permanent Find the smallest viable audience Pick your customers, pick your future Outdated maps might be worth less than no map at all Reliability is a superpower There are no side effects, merely effects There’s usually an…
If you’ve been thinking about how to build long-term wealth, chances are you’ve come across real estate as an option. But while most people picture renting out a single-family home or fixing up a condo, there’s a whole other world of opportunity out there: commercial real estate. Photo by Mikhail Nilov on Pexels From office…
As content marketers, we spend most of our time sitting in front of a screen, buried in a Google Doc. But sometimes, it’s a great idea to leave the desk and socialize with other human beings—ideally on your employer’s dime 😉 Conferences are a great excuse to hang out with other content marketers, talk shop, learn…