Growth Strategies and Metrics For the AI Era

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GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting your brand noticed—and accurately represented—in AI-generated answers. That includes results from Google’s AI Overviews, and AI assistants like ChatGPT, and Gemini. The goal is to make sure your brand shows up when AI tools answer user questions, even if no…

How to Rank on Instagram and Google

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This week, I searched for a lip balm and found that two of the suggested posts were from Instagram. And it’s not a fluke: Instagram is actively working toward not just improving its internal search, but also indexing your Instagram posts so they show up on search engines like Google. The line between traditional search…