At Intercom, we’ve never been afraid to make big, pragmatic bets in pursuit of building the best products and the best environment for our engineers to thrive. Over the past two years, we’ve made one of the most significant shifts in our frontend engineering practice: moving our core frontend from Ember to React. This wasn’t…
Effective marketing goes beyond one-off campaigns and quick wins. It establishes a foundation for sustained growth by building brand recognition, engaging customers, and generating repeat business. When companies invest in well-planned strategies—combining creativity, data analysis, and consistent execution—they not only boost immediate sales but also create enduring advantages. In today’s competitive landscape, long-term gains rest…