Contagious emotions | Seth’s Blog Emotions are personal and most of the time, we can put effort into creating them (or avoiding them). But in a community, emotions spread. And not at the same rate. Consider these emotions, roughly sorted by their virality: Panic Apprehension Enthusiasm Frustration Indignation Elation Nostalgia Curiosity Cynicism…
If you rank well in traditional search results, does that mean you’ll get cited in AI Overviews? We decided to find out. Methodology We pulled one million keywords that triggered AI Overviews and extracted the top three links cited within those AIOs: a total of 1.9 million citation links in our database. We then analyzed the…
If you were a fan of Snapchat’s Snap Map, you’re going to love Instagram’s latest addition. Instagram’s Friends Map is rolling out in the U.S., and it’s designed to help you connect more closely with your friends and favorite creators. As Instagram chief Adam Mosseri puts it, the social media platform wants to be more,…
The table of contents (and the index) | Seth’s Blog The index is the search bar, the random access to the facts we can look up. The table of contents, though, that’s a point of view. It’s a taxonomy of how to understand a complicated idea. It’s the skeleton of the narrative…
Here’s the complete process I use to publish high-quality AI content on the Ahrefs blog. I’ll be honest: there are parts of my job that I don’t like. Writing my 500th article on content gap analysis because we found a new long-tail keyword to target. Listing out the features of 30 free SEO tools for yet…
As a creator, marketer, or small business owner juggling 47 other to-dos, trying to keep up with Instagram Reels trends can feel like running after a moving train in flip-flops. Just when you think you’ve found the perfect format, it’s already peaked, everyone’s moved on to something new… and you’ve lost a flip-flop. That’s why…
When it comes to money, it’s easy to get caught up in the small stuff. We stress about the price of our daily coffee or feel guilty over a dinner out with friends. But while those small choices matter, they shouldn’t distract you from seeing the whole financial puzzle. Keeping your eye on your big…
5 August, 2025 3 min read Share Copy Link Copied Your football club becomes the beating heart of your town or city—where communities come together, stories are passed down through generations, and buzz begins long before the stadium doors open. That’s why Sage is the official accounting software partner of the English Football League (EFL),…
What sort of better? | Seth’s Blog Sneakers are better for running a marathon, but shoes are better for a wedding reception. This is the better of utility. Finding something that does the job it sets out to do. And then there is the better of taste. Yellow mustard might be better…
Has AI and social media killed SEO in 2025? Not even close. Here’s the thing: on one side, we’ve got how people feel about SEO these days—the doom-and-gloom headlines, the panic about zero-click searches, the fear that AI has made everything obsolete. But on the other hand, the data tells a totally different story. The data…