At Buffer, one of our core values is Focus on Self-Improvement. But a value on its own doesn’t create action. Values need structure and support behind them. I’m Suzanne, Buffer’s Operations Manager. Part of my role is building and executing the systems that help turn our values into reality. In this article, I’ll share how…
If your goal with SEO is to generate B2B leads, the most important thing you can do is choose keywords with high buying intent. But, this can mean sacrificing traffic in order to get more leads, which is where a lot of marketers get hung up. You’ve probably heard advice like “create quality content,” “optimize…
Of course, we make strategic errors all the time. Not enough time. Incomplete information. A fast-changing system. Sooner or later, a significant strategic error occurs. Don’t beat yourself up. Now what? The real problems occur after the error is made. Don’t follow a strategic error with an investment error, or an effort error or a…
There are plenty of website metrics out there, and just as many tools to track them. So, to clear up the confusion, I’ll show you the key metrics that really matter, explain how to make sense of them, and show you how to do it all with one free, privacy-friendly tool that’s ready for the AI age.…