Marketing Podcast with Matt Dixon In this episode of the Duct Tape Marketing Podcast, I interview Matt Dixon. Matt is a Founding Partner of DCM Insights, the customer understanding lab. He’s also a frequent contributor to Harvard Business Review with more than 20 print and online articles to his credit. His first book, The Challenger…
Sponsored Your Agency Guide to Google Analytics 4 If you’re a marketer who hasn’t heard of GA4, you may have been living on a remote island. We’re jealous, and we would love a postcard. But that’s what this newsletter is for – to share this GA4 guide from CallRail, an advanced conversion tracking platform. Don’t…
Tactics How to Convince an Old-Fashioned Team to Embrace Modern Marketing How can you persuade hesitant stakeholders to embrace modern marketing, such as TikTok or influencer marketing? Well, as a marketer, you know how to research an audience and understand how to speak their language. That’s the same approach you need to take here. Every…
Tactics Geolocation Marketing to Know: Geofencing vs. Geotargeting Location-based marketing is great for targeting your best, local audience or serving more relevant ads to groups in different areas. The main ways to go about it are geofencing and geotargeting, but they differ in a couple ways. Geofencing: Geofencing refers to drawing a virtual barrier around…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show on the 10 essential website elements every homepage needs to have. Key Takeaway: What’s the purpose of a website today? Your website has many jobs to do—and that’s part of what makes it so challenging to…
Clicks Top Posts of the Week Takeaways What We Learned Monday: Disclosing your ads and partnerships on social media or through influencers is essential. To keep it transparent with your users, there are 4 easy ways to disclose your ad content from the Ad Standards blog. Tuesday: People are hard to capture in one…
Marketing Podcast with Brooke Sellas In this episode of the Duct Tape Marketing Podcast, I interview Brooke Sellas. Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. She teaches a Digital Marketing course (virtually) at the University of California…
Tactics How to Get People to Click Naturally (Skip the Click Bait) In yesterday’s poll, 70% of you said that you fall for click bait. That’s because it’s purposefully tempting! But intentionally overexaggerated headlines are not typically advised for content. You may just end up with really disappointed readers. There are levels to it, but…
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this…