Notes to myself | Seth’s Blog The system can be changed and normal is not permanent Find the smallest viable audience Pick your customers, pick your future Outdated maps might be worth less than no map at all Reliability is a superpower There are no side effects, merely effects There’s usually an…
If you’ve been thinking about how to build long-term wealth, chances are you’ve come across real estate as an option. But while most people picture renting out a single-family home or fixing up a condo, there’s a whole other world of opportunity out there: commercial real estate. Photo by Mikhail Nilov on Pexels From office…
As content marketers, we spend most of our time sitting in front of a screen, buried in a Google Doc. But sometimes, it’s a great idea to leave the desk and socialize with other human beings—ideally on your employer’s dime 😉 Conferences are a great excuse to hang out with other content marketers, talk shop, learn…
Instagram Stories are always the first thing I tap on when I open the app. I love seeing the more personal, in-the-moment updates — the kind of content that’s less polished and more like a window into someone’s day. Think: a short clip of a creator’s workspace. A sneak peek at a product photoshoot. A casual…
Not smart vs. stupid | Seth’s Blog Not smart is a passive act, remedied with learning, experience and thought. Stupid is active, the work of someone who should have or could have known better and decided to do something selfish, impulsive or dangerous anyway. The more experience, assets and privilege we have,…
In 2023, Google published a blog post stating that they’re not against AI content: If you think about it, there is no clearer signal than the fact that Google has rapidly rolled out AI Overviews (and now AI mode), both of which are basically AI-generated content. Yet there are still many SEOs and digital marketers…
Let’s be honest — growing on social media while working full-time (and still trying to rest and live life) is no small feat. There were seasons when I promised I’d post every day. I’d open Buffer, make a beautiful calendar, and tell myself this would be the month I showed up consistently. And then… work…
Starting a new business can be both exciting and challenging, and choosing the right business structure is crucial. According to the Small Business Administration, an LLC is one of the most common business structure types for small businesses. The LLC, or Limited Liability Company, offers flexibility, tax advantages, and personal liability protection, making it an…
“If it breaks, we’ll know how to fix it.” Old cars had an oil light, and that was about it. Often, we build things hoping they’ll work. But complex systems are more resilient when we build in the diagnostics for failure from the start. A multi-unit retail chain, a medical practice, a school–they need a…
9 million Americans worked from home in 2019. Today, the number of people working in a hybrid or completely remote job has more than doubled to 22 million. Employees value the ability to work from home, allowing them to make the most of their day without time-wasters like long commutes or office interruptions. Source: Pressmaster/Shutterstock.com…