With Google’s AI mode developments, we’re heading toward a future where search results could eventually roll up into one big AI Overview. Soon it won’t be a case of “Should I, or shouldn’t I optimize for AI Overviews?” If you want any chance of search visibility, you’ll need to understand how to rank in Google’s…
It goes without saying that managing multiple social media platforms — whether for yourself or for a brand — can mean some serious multitasking. On any given day, you are: Creating social media posts, repurposing existing content for socials, staying on top of trends across multiple platforms, reviewing your analytics for social media reporting, and…
Uphill and downhill challenges | Seth’s Blog There’s a big hill near my house. Sometimes, a bicyclist will really pedal hard on the downhill. It’s good for the ego. It’s also crazy dangerous, since braking and steering become much more difficult, and high speed gives you less time to react. And sometimes cars rev their…
According to our upcoming study, 87% of marketers use AI for content. I’m one of them. AI helped me build a career around writing. It’s part of nearly everything I do. Honestly, I can’t even remember how I worked without it—and I don’t want to. It gives me a “second brain” and superhuman speed, and takes care…
I got the job offer of my dreams — live, mid-call — from my now-manager, Hailley Griffis, on March 27th, at exactly 3:06 PM ET. We’d been in conversation for weeks about a Senior Brand and Community Manager role at Buffer and I had a chance to experience Collaboration Day with my future team. Then,…
Earlier in 2025, a report from the non-profit Center for Internet Security shone a light on the rise of cyberattacks against schools. According to the 18-month study, 82% percent of K-12 organizations said they had experienced cyber incidents over the past 1.5 years. Additionally, the data suggested these are far from random, as attacks regularly…
What if someone is just making stuff up? Years ago, I worked with the supermarket tabloid to make an ironic, shouty, somewhat funny book that has turned out to match much of the discourse we find surrounding us. When we flew down to Florida to meet their team, I was amazed to discover that this…
Since the March Core update, there’s been a huge increase in Google’s efforts to automatically translate English-language webpages into other languages. The catch? These newly translated pages are hosted on a Google subdomain, so the original content creators don’t see any benefit from them. This coincides with the massive rollout of AI Overviews we saw alongside…
Saving money on daily business expenses doesn’t require drastic cuts; it’s about strategic tweaks that yield consistent savings. By auditing recurring costs, refining maintenance schedules, and leveraging energy-efficient solutions, companies can reduce overhead without compromising quality. Small changes—like renegotiating contracts or incentivizing cost-conscious behaviors—compound over time, freeing up capital for growth initiatives. In this guide,…
What’s the first thing you do when you open Instagram? If you’re like most of us, your finger probably goes straight to tap on stories and see what your friends and accounts you follow have been up to over the last 24 hours. Instagram Stories have become one of the best ways for everyone —…