The unexpected happens. Systems fail, humans are unpredictable, interfaces aren’t perfect… The customer service professional demonstrates their strategic insight when they plan for eventual failure instead of denying it’s possible. The first step, of course, is to design things with resilience and care so they don’t break. Then what? One option is to save the…
SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter checklist to create content. Build links. Hope traffic rolls in. That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the…
A few months ago, I created an Instagram Reel that (I thought) looked great when I was making it. I uploaded, hit post, and tapped on it to fill the screen — only to find a sliver of the text got cut off at the edge. It’s a tiny detail that can have a big…
Projects left undone | Seth’s Blog What’s the attainable, practical and generous thing you haven’t done yet? What will it take for it to become a priority? May 31, 2025 Source link
When most marketers think about SEO, they jump straight to keywords like “best running shoes” or “how to do [whatever]”. Non-branded, high-intent, top-of-funnel stuff. But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific companies and products they already know. Yep, nearly…
Ogilvy’s Creative Director, David Raichman, called AI “a force multiplier for creative expression,” and I couldn’t agree more. I remember the countless times I’d be staring at the blinking cursor, waiting for inspiration to strike, only to be met by a nagging voice of doubt. That’s probably because the brain filters out many ideas before…
As the demand for Uncrewed Aerial Systems (UAS) grows across industries, the focus on integrating sustainable practices into drone technology has never been more critical. Sonoran Desert Institute (SDI), which is accredited by the Distance Education Accrediting Commission (DEAC), navigates the intersection of sustainability and security in uncrewed technology offering online programs that prepare students…
Pop songs are 200 seconds long because the mechanical properties of 78 and 45 rpm records can deliver one song with decent fidelity of that length. They can’t handle ten minutes, and one minute is too short to charge for. The number of books carried by a local bookstore was the right amount to balance…
Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their fault, not yours. I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. They’re in our filters, but we aren’t…
In today’s ever-evolving digital landscape, a home security business offering both products and services has unparalleled opportunities to reach potential customers online. With the rise of smart home technology and the increasing need for safety solutions, the demand for effective home security is more pressing than ever. To stand out in this competitive market, companies…