Delivering great AI customer service depends on more than just sophisticated AI models – it relies on real-time data and access to business systems like CRMs, billing platforms, and past conversations. Without these connections, AI agents are unable to understand customer history and resolve questions as effectively. The Model Context Protocol (MCP) provides a standard…
The biggest thing you bring to the project is forward | Seth’s Blog Forward motion is an asset, a skill and a job title. Elevators used to need elevator operators. They didn’t go anywhere unless someone got on and announced they wanted to go somewhere. Initiative, desire and being willing to take responsibility are powerful…
Semantic SEO sounds complicated, but it simply boils down to doing SEO without cutting corners. If you do SEO properly, you’re automatically doing semantic SEO. It’s just that most people aren’t doing it properly… It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that…
Keeping up with Instagram in 2025 feels a bit like running a marathon. There’s always something new, trends move fast, and maintaining consistency can be exhausting. But here’s the good news: you don’t have to tackle it alone — and you certainly don’t have to spend a fortune. The right tools make all the difference.…
As builders, we obsess over the AI experience – how smart it is, how fast it replies, how many conversations it resolves. But none of that matters if we don’t get the pricing right. If it feels unfair, unpredictable, or misaligned with value, adoption stalls. To guide our pricing strategy, we’ve always been strongly led…
There are two ways for an artisan or professional to see the world: Scarcity. This is the idea that if there were fewer photographers, more people would hire me to do wedding pictures. That if the bar exam were more selective, it would be easier for my firm to get clients. And if everyone would…
A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are doing with their paid ads on platforms like Google Ads, so you can do it better. It helps you uncover which keywords they’re spending money on, what their ads and landing pages look like, and how much budget they might…
The use of AI to generate weird and wonderful imagery is definitely one of my favorite applications of the cutting-edge tech. I’ve tested out AI writing tools and AI productivity tools, but putting the host of AI image generator through their paces was hands-down the most fun I’ve had in testing tools in ages (and…
You satisfy your customers, but can you satisfy our curiosity? With Stephanie Smith, Manager, Customer Success at Collage. Please tell us a little bit about your company and what you do there.Collage simplifies HR for Canadian businesses. Our all-in-one HRIS software streamlines employee record management, payroll and benefits administration, time-off tracking, performance management, and more.…
Stories and hope | Seth’s Blog Anecdotes are not data. If you’re looking for data, hearing a story about what happened to a friend that one time shouldn’t crowd out your rational decision making. But hope is real. When someone you know is facing a difficult situation, sharing a positive anecdote about that friend who…