If you’ve followed Buffer for a while, then you know we have a few uncommon approaches to teammate benefits and compensation. The example I’ll dig into today is our “Dependent Grant,” which we launched in 2016. Our Dependent Grant is separate benefit, outside of salary, that we grant teammates who are taking care of and…
It’s hard to build a house without a hammer. The hammer has been around for a long time, and thanks to its intuitive design, a user can get 70% of the benefit after less than ten minutes of instruction. People who depend on hammers for their livelihood are probably at over 95% efficiency. In the…
You have a target keyword. You want to have your website appear in the search results for that keyword. How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. 1. Make sure you’re targeting the right keyword Just because a keyword exists doesn’t mean it’s the…
I run a Facebook group called Freelancers Who Work Smart, Not Hard, but, for ages, I managed it the hard way, not the smart way. The hard way looks like this: trying to remember to post regularly (when I sometimes can’t even remember what day of the week it is), coming up with some of…
You can’t. That’s because toddlers don’t understand what an argument is and aren’t interesting in having one. Toddlers (which includes defensive bureaucrats, bullies, flat earthers, folks committed to a specific agenda and radio talk show hosts) may indicate that they’d like to have an argument, but they’re actually engaging in connection, noise, play acting or…
Python can feel intimidating if you’re not a developer. You see scripts flying around Twitter, hear people talking about automation and APIs, and wonder if it’s worth learning—or even possible—without a computer science degree. But here’s the truth: SEO is filled with repetitive, time-consuming tasks that Python can automate in minutes. Things like checking for…
If you’re a regular reader of our content, you know we spend a lot of time thinking about and researching the optimal posting times for every social platform. We’ve analyzed millions of posts to pinpoint the days and times that lead to the highest engagement rates on each platform. I’m excited to share that we’ve…
The AI effort gap | Seth’s Blog It can take seven years to get a PhD. And a month to write a useful business plan or a year to write a book. And yet, when AI shows up, our mistake is thinking that if we can’t find useful brilliance in one simple prompt, it’s broken.…
As a marketer, I want to know if there are specific things I should do to improve our LLM visibility that I am not currently doing as part of my routine marketing and SEO efforts. So far, it doesn’t seem like it. There seems to be massive overlap in SEO and GEO, such that it doesn’t…
As much as it can seem like a status symbol to be verified, there are also really practical reasons to have a verified Instagram account. Verification helps with engagement, can help Instagram users find real sources of news, and can stop impersonation, among other things. Getting verified adds credibility to any account — so it’s…