Building a great support team takes time and effort. New team members need to learn about the business, how to interact with your customers, and how to approach resolving and escalating issues. It can take weeks to get a new team member trained and fully up to speed. But what if the process could take…
A good business | Seth’s Blog Just because it’s useful, needed or worthwhile doesn’t mean it’s a good business. E-bikes are transforming cities and offering mobility to those who previously couldn’t afford it. But they’re a commodity, and it’s difficult to make a significant profit producing them. A good business meets a demand, but it…
Most marketers approach competitor analysis with the wrong mindset. They see a successful ad and think, “I should do exactly that!” This is a recipe for mediocrity. Competitors don’t always know what they’re doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole. You also don’t want to…
Remember good old chronological news feeds? Back in the early days of Facebook, circa 2006 or so, posts were shown pretty much in order of recency when you opened up the social media platform. Well, things look a bit different nearly twenty years later. What started as a place for sharing updates and photos with…
You satisfy your customers, but can you satisfy our curiosity? With Lauren Gilbert, Senior Customer Happiness Manager at Memberful. Please tell us a little bit about your company and what you do there.I am the Senior Customer Happiness Manager at Memberful. We help independent publishers, educators, and creators sell memberships to their audience and build…
We live in a science fiction universe. A $20 dose of penicillin was priceless a century ago. The five cents (a nickel!) we spend to light our home might have been the sort of thing we needed to trade an hour of labor for a few generations ago. The ability to press a button and…
This guide is designed to help financial institutions of all sizes navigate the unique challenges of increasing visibility in Google Search — from local credit unions and solo advisors to national investment firms and fintech platforms. We’ll walk through practical strategies to help you earn trust, demonstrate expertise, attract qualified leads, and stay compliant. The…
It can feel incredibly challenging to hire, and hire well. For one thing, hiring is usually a significant time investment for our small team — we once had 1,500 applications in just over a week for a content role (!!) — but beyond that, we are so intentional about the ways that we collaborate. Buffer…
In the high-stakes world of gaming, support teams face a unique set of challenges. With global player bases across all time zones, dramatic volume spikes during tournaments and launches, and the expectation for instant, personalized assistance, traditional support models simply can’t keep up. For too long, gaming operators have been forced to choose between three…
Anthropologist Gregory Bateson highlighted that often, culture is based on oppositional behavior. And it can spiral. They say “up” and the easy thing is to say “down.” Literally, “the creation of division.” Your competitor launches a product and you work to undermine it with a different approach. Find small gaps and amplify them. Schismogenesis is…