Generative AI has transformed customer service, with AI agents leveraging large language models (LLMs) to understand and resolve customer queries. While this significant change has brought with it multiple benefits for support teams and customers, it has also come with new data security and privacy risks. In the age of AI, handling customer data correctly…
There’s a lot of debate about how AI can be used in writing. Is it the future, or is it ruining the internet with bad content? While the debate continues, we decided to gather data. We surveyed over 50 marketers, from freelance writers to C-suite executives, on how they’re using AI to produce marketing content…
“I don’t care” | Seth’s Blog This is difficult. Care requires time and effort, and we can’t care about everything, all the way, all the time. If you’re prepared to care about every element of your work, then you also have to decide to not care about something else. Because caring equally about everything means…
Digital marketing analytics helps you understand which of your marketing tactics work and which don’t. The more you know about the effects of your efforts, the better you can allocate your time and budget. Basic digital marketing analytics is easier than it sounds and provides enough information to evaluate your performance, create reports, and plan…
Ever wondered how to increase your reach and engagement and, in turn, grow your following on Instagram? Your Instagram captions could hold the key. Yes, Instagram is a visual social media platform, but your caption carries more weight in the Instagram algorithm than you think. A strong visual can catch users’ attention, but carefully thought-out…
As Intercom’s product scaled, we struggled to keep the navigation clear and user-friendly. So how do you redesign information architecture without disrupting users? Senior Product Designer Pranava Tandra breaks down the process, from balancing simplicity with depth to making AI features more discoverable. She chats with Senior Director of Product Management Michelle Fitzpatrick about the…
The opposite of a good idea… | Seth’s Blog might also be a good idea. The hard part isn’t finding proof before you begin. The hard part is beginning, knowing you might not succeed. March 5, 2025 Source link
Here are two ideas that can be true at the same time: SEO offers worse returns than it used to. SEO is still one of the best marketing channels. SEO really has changed: Talk to website owners, and you’ll even hear whispers that some companies are losing 20–40% of their monthly clicks from search. 1…
Remember the days when ‘likes’ were the gold star metric on Instagram? Now, you’re spoiled for choice when it comes to the sheer volume of data available to help you measure the performance of your content. Impressions, views, comments, shares… It’s exciting — if a little overwhelming. Instagram analytics can be a goldmine of insights for…
You satisfy your customers, but can you satisfy our curiosity? With Ehsan Rishat, Head of Customer Success at REsimpli. Please tell us a little bit about your company and what you do there.At REsimpli, we’re all about making life easier for real estate investors. We provide the tools they need to scale efficiently, close more…