How to Use Substack: Lessons from Creators

Substack has a reputation. Depending on who you ask, it’s either the best place to build a newsletter business or a platform that only works for big-name writers. The truth? It’s somewhere in between. While Substack has helped established journalists and authors go independent, it’s also a powerful tool for up-and-coming writers, niche creators, and…

Navigating a new era of AI-first customer service

A deep dive into our 2025 Customer Service Transformation Report In this episode of The Ticket, Ruth O’Brien, Senior Director of Automated and Proactive Support at Intercom, joins Bobby Stapleton, Senior Director of Human Support at Intercom, to break down key insights from Intercom’s 2025 Customer Service Transformation Report. They unpack how AI is reshaping…

The Ikea metaphors | Seth’s Blog

The Ikea metaphors | Seth’s Blog When you assemble something for the second time, it will be easier than the first time. The quality of the instructions and design determine how big a difference experience makes. If you’re only going to do it once, perhaps it pays to hire someone who has experience. All instructions…

At the speed of judgment

Getting to the conference in Santa Fe isn’t difficult. Someone will drive/fly you there. The hard part is deciding to go. And yet, it might take 8 hours to arrive. If they invented teleportation and offered it for free, it would be very clear that where we went would simply depend on where we decided…