All of it, all at once

All of it, all at once | Seth’s Blog The smartphone is the most expensive device most people own, and the one they use the most. Here’s everything you can’t have, can’t afford and won’t get, right here. Here’s everyone you want to have an argument with, one click away. Here is every piece of…

How to Create Your Strategy

Social media marketing has become a necessity in most businesses’ toolkits today. And B2B companies are no different. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” remember there’s still a human behind every B2B purchase, too. Numbers tell the same story: That said,…

“I’ve got your back”

This is a complicated promise. It’s about commitment and connection and most of all, time. If we’re saying that we’ll do what’s in our short-term interest and convenient, then there’s really no reason to say anything at all, since that’s what we usually do anyway. Instead, we’re promising to shift our time horizon. To show…

Noticed | Seth’s Blog

Noticed | Seth’s Blog There’s a delay between the time something goes wrong and when we notice it. Sometimes, it can take years. Part of the art of project management is noticing things more quickly. And it helps to acknowledge that by the time we notice something, it’s probably too late to easily undo it,…