Any content writer with skin in the game knows the sinking feeling that comes with the traffic “flatline of nope” after that initial “spike of hope”. Content dates, traffic dips. It’s a tale as old as… web 1.0. But recently I’ve cottoned on to a new strategy that’s helping me claw back some of those lost…
Funny, poignant, catchy — trending sounds are the backbone of TikTok virality and can often make or break a video’s success. According to research by the short-form video platform, “sound is the anti-scroll on TikTok”. With their data, it’s not hard to see why. Eighty-eight percent of TikTok users said that “sound is essential to…
We spoke with Constantina Samara, Head of Customer Support at Synthesia, about how AI is reshaping customer service. She tells Declan Ivory, Intercom’s VP of Customer Support, how her background in psychology informs her approach to AI-driven customer service, the biggest opportunities and challenges she’s encountered, and how Synthesia is leveraging AI to enhance both…
Once life gets busy, it’s sort of inevitable that we begin to sort the work to be done. And the most natural sort is to focus on the urgent. After all, if that plate is about to break, it’s hard to watch it fall when you’ve decided to work on something less urgent instead. Which…
Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for the latest generation of AI-powered tools. Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors’ articles. If you aren’t using an…
Last year was Buffer’s first profitable year after two years of losses. This turnaround has been a huge accomplishment for our team. Given our focus on long-term sustainability and growing through revenue from customers rather than funding, it was a symbolic achievement in service of the path we’ve chosen. We closed 2024 with a net…
AI has gone from possible to inevitable to certain. Now, it’s up to us to define what comes next. At our first-ever AI customer service summit, Pioneer, I delivered a talk about how the generative AI revolution is impacting the software industry. TL;DR: This AI transformation is getting real. It’s not just about sprinkling some…
Most people assume that ranking in positions #1–3 for a high-intent keyword automatically leads to conversions. In fact, we ourselves are responsible for a lot of that thinking since we published Pain Point SEO. Since then, we’ve been touting the massive conversion rate benefits of bottom-of-funnel, high-intent keywords. It’s true that high-intent keywords convert obscenely…
This takes guts, and hustlers are afraid to do so. Thirty years ago, when the avalanche of email spam was on the horizon, I proposed that any commercial email should have a $ in the subject line. A simple way for email programs to filter it out if you’re not looking for it. Obviously, that…
We studied the traffic of 3,000 websites to better understand the size and make-up of AI traffic—including how much of it is being sent, the most common referral sources, and how that differs depending on the size of the site. We analyzed the traffic differences between sites driving greater than 10,000 visitors, between 1,000 and 9,999…