If you fail to plan, you plan to fail. OK, that’s a little dramatic — but a little planning ahead will go a long way in helping you map out your social media content for the coming months. My favorite way to start some content planning? Mapping out all the year’s key dates and holidays.…
Complaints | Seth’s Blog The best way to complain is to make things better. Complaining can be a form of intimacy. It’s a useful way to explain our behavior. And best of all, it gives us a way to communicate as we work to create community action. The best sort of complaint requires generosity and…
If you’re a founder who knows that SEO matters, but doesn’t know where to start, check out this one-page primer. Thanks to the following founders for sharing feedback on this guide: Sidenote. I’m writing this based on my experience helping startups from pre-seed to post-IPO with their search strategy. I also taught some of these ideas…
Where do you turn for meaningful stats on your social media marketing? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which type of content performs best? Which times make the most sense to post?…
On our latest Start Good Trouble webinar, we sat down with Bobby Pinero to get some insights from his startup journey. joins us Bobby is the co-founder and CEO of Equals, a next-generation spreadsheet that is directly connected to your data. Every decision in SaaS hinges on the right insights. And the right insights come…
If attention is what you seek and attention is what you measure, it’s likely you’ll create drama. And drama is inherently short-lived. The managing director of Jaguar said, “We’ve certainly gathered an awful lot of attention over the last few weeks.” Choosing the word “awful” was appropriate. Here’s the design that made Jaguar iconic: Sixty…
I’ve worked in SEO for just over 12 years. In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you today. Hopefully, you’ll find them useful (…and maybe even bookmark this page). When you start your SEO career, it’s natural to gravitate to free tools—they’re usually the…
👋🏾 Hey folks, December’s flying by, and I feel like we’re speedrunning the end of the year. I’m deep in planning mode for January and have been thinking through how I want to spend 2025 (very proactive, I know). It got me thinking — what’s on your mind for the new year? Is 2025 your year…
The holidays are coming, and for consumer-facing businesses, that often results in a huge tide of shoppers turning to your support team for help. How can you get on top of high conversation volumes, and still provide speedy, personal support during the busiest times of the year? It’s an easy answer: bring in AI. In…
We define category keywords as search terms that indicate a searcher is actively looking for products or services in a specific category. For example “best accounting software” or “content marketing agencies”. Category keywords make up one of the three main buckets that we think of for high buying-intent, or “bottom of the funnel”, keywords. The…