For the last 6 years, we’ve been using disruption stories as a way to drive conversions from readers that are not actively searching for a solution. What is a disruption story? A disruption story is a story that aims to capture the reason why your business, product, or service exists. Almost every founder starts a…
Welcome to Detailed Q3: Our third quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through the most significant shift I’ve seen in my career thanks to AI and countless algorithm updates, and as someone with sites, clients and students…
The steep part of the mountain | Seth’s Blog The end of the trail is usually difficult, but without the long and winding approach, there isn’t much of a mountain. The greatest hits reel and the stunning photographs leave out most of the hard work. There’s a lot to be said for showing up, one…
You might have heard of website crawling before — you may even have a vague idea of what it’s about — but do you know why it’s important, or what differentiates it from web crawling? (yes, there is a difference!) Search engines are increasingly ruthless when it comes to the quality of the sites they…
Social media marketing is more complicated than ever. You need a proper strategy, content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together. It doesn’t hurt to borrow the hard-earned lessons of industry experts who’ve come before you. Here are the top 12 courses to improve your social…
The long-standing belief in business has been that you can’t have it all. “Better, faster, cheaper – pick two” has long been the mantra when it comes to balancing quality, speed, and cost. The same went for customer service. You could have swift, world-class support, but it would cost you a small fortune, or you…
SERP (search engine results page) analysis refers to analyzing the top results on Google (typically the first page) for a given search query to figure out what it will take to rank for that keyword. From what we’ve noticed, most marketers’ process for SERP analysis looks something like this: Determine high level intent (i.e., is…
As of the last few hours it has came to light that various internal Google documents, which appear to be legitimate, have surfaced. The “leak” is still live, which I will not link directly to, and came to light via someone who wanted to remain anonymous sharing the data with Sparktoro founder, Rand Fishkin. I’ve…
The missing file | Seth’s Blog It contained some of my best writing. Cogent, clear and powerful. I found it. It wasn’t nearly as good as I remembered. In fact, it was hardly useful. The opposite happens with the things we fear. When they show up, they’re likely to be a lot less fearsome than…
I asked 11 of SEO’s own headline acts to share their best advice for aspiring speakers. Here’s their personal roadmap for speaking on the biggest stages, building your personal brand, and even getting flown around the world on someone else’s dollar. 1. Start with webinars and internal presentations Big dreams often start with small first…