SEO is an amazing long-term marketing tool for small business owners. Unlike channels like social media and paid ads that stop working when you stop engaging or paying, search engine optimization continues to build on itself if you do it correctly. As an SEO consultant, I’ve loved helping hundreds of clients and students get their…
You satisfy your customers, but can you satisfy our curiosity? With Sam Miller, Support Operations Manager at Dental Intelligence. Please tell us a little bit about your company and what you do there.Dental Intelligence is the only end-to-end practice performance solution in the dental market. We help practices increase production, number of visits, and collections…
Most discussions around bottom of funnel (BOFU) marketing are about tactics to use, such as: Personalized email campaigns Retargeting ads Demos Limited time offers or discounts, etc. While these are all useful and have their place, there are two issues with labeling these ‘marketing strategies’: They are tactics not strategies. A strategy is a long…
Welcome to Detailed Q4: Our fourth quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through the most significant shift I’ve seen in my career thanks to AI and countless algorithm updates, and as someone with sites, clients and students…
Nobody asks you to design a bridge, write a sonnet or do open heart surgery. We leave these essential tasks to trained professionals. But many job descriptions carry the unstated addendum, “and write.” Write memos, proposals, and even instruction manuals. The local supermarket is reducing its hours for the summer (well deserved). The sign they…
We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024. In this article, we’re focusing on bootstrapped software companies—those who have never raised external funding. All SEO data featured here comes piping hot from the Ahrefs API. Top 50 bootstrapped companies This is a list of…
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Marketing Podcast with Henry Adaso In this episode of the Duct Tape Marketing Podcast, I interview Henry Adaso. Henry Adaso is an award-winning marketing leader with over 15 years of experience. A former music journalist, he is a natural storyteller and an innovative marketer. He is currently head of marketing for CEMEX USA and the author…
Learn what predictive analytics is, why it matters, and how it can help you optimize how your business operates and boost your conversions. It can change how you do business and double your profit in no time. Have you spent thousands of dollars to market your product yet failed to achieve the desired results? Well,…
Tactics 3 Ways to Improve Your Content Writing Skills It can be hard to avoid writer’s block and content fatigue as a modern marketer. Here’s 3 healthy habits of successful writers: Upgrade your information diet by curating media streams for yourself—including social media, magazines, videos, books, and other formats. Set up “read-it-later” apps to stay…