Marketing Podcast with Laura Gassner Otting In this episode of the Duct Tape Marketing Podcast, I interview Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting. A frequent contributor to Good Morning America, the TODAY Show, Harvard Business Review, and Oprah Daily. Laura’s 30-year experience is defined by her entrepreneurial edge. She served…
Tactics 4 Ways to Leverage TikTok for Startups Startups have an opportunity to leverage TikTok strategically to drive growth. Here’s how to take advantage of this powerful experimentation channel: TikTok is a rapid product-market fit testing channel. Develop creative that addresses what market need your product can satisfy, the benefits that separate it from the competition,…
Tactics Use ChatGPT for These 4 Digital Marketing Tasks If you’re not incorporating AI into your workflow, you might be missing out. Despite early limitations on the quality of content that ChatGPT can generate, marketers everywhere are finding the tool helpful for brainstorming. Try these tasks: Create audience personas. That’s right—ChatGPT can generate fairly detailed…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Tactics 8 Keys for Effective Online Reputation Mgmt The tides can turn quickly online. That’s why it’s important to audit, monitor, and optimize your online reputation with these tactics: Audit your online reputation. Get a gauge on what customers are saying about you online by reviewing your site and blog, social profiles, and third-party business profiles,…
Clicks Top Posts of The Week Facebook Group Friday Join The Conversation Marlana asked, “What is your favorite camera and mic setup?” Teresa asked, “Annotations in GA4: favorite plug-ins, tutorials, tips?” Ashley posted, “Looking for tools to monitor hashtags on Instagram for an upcoming event.” Jessica shared, “I have to commend the marketing team at…
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies. Key Takeaway: Strategy is one of the most essential elements to running a successful business today. Whether you are…
Tactics What is Call Tracking? Call tracking is the process of tracking the source of incoming calls to your business in order to understand the effectiveness of your marketing campaigns, determine trends in behavior, and identify opportunities to improve sales. When a customer contacts your business via a call-tracked phone number, the call is routed…
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about a trend that has gotten so high in the past few months, ChatGPT. Key Takeaway: Nowadays, we look for tools that let us be more productive and help us save an immense…
Tactics 3 Location-based Marketing Methods Location-based marketing delivers highly relevant ads to potential customers based on their location in the world. This is achieved through GPS coordinates or Bluetooth-based technology. Here are the 3 primary methods of location-based marketing: Geofencing: This method pinpoints where consumers are in real time via mobile apps. A retailer might…