If your goal with SEO is to generate B2B leads, the most important thing you can do is choose keywords with high buying intent. But, this can mean sacrificing traffic in order to get more leads, which is where a lot of marketers get hung up. You’ve probably heard advice like “create quality content,” “optimize…
Of course, we make strategic errors all the time. Not enough time. Incomplete information. A fast-changing system. Sooner or later, a significant strategic error occurs. Don’t beat yourself up. Now what? The real problems occur after the error is made. Don’t follow a strategic error with an investment error, or an effort error or a…
There are plenty of website metrics out there, and just as many tools to track them. So, to clear up the confusion, I’ll show you the key metrics that really matter, explain how to make sense of them, and show you how to do it all with one free, privacy-friendly tool that’s ready for the AI age.…
For a long time, I treated LinkedIn like a platform to drop the occasional career update — not a platform to share original ideas, let alone daily posting. But over time, something shifted. LinkedIn started to feel less corporate and more human. The rise of video content brought in a new wave of creators; and…
The ROI of continuous threat exposure management (CTEM) is becoming clearer in 2025 as security teams shift from reactive defenses to proactive, risk-based prioritization. Forrester Consulting’s just-released Total Economic Impact™ study cites a 321% return on investment (ROI) using Threat Exposure Management — a cybersecurity vertical that’s becoming hard to ignore in a market obsessed…
It’s tempting to go to an extreme. Unreasonable design standards, quality or hospitality are an effective way to gain share, delight customers and spread the word. To be unreasonable in service of your customers is a practice and a commitment. Along the way, though, reality sets in. The boss has multiple priorities. The uncompromising edges…
Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million citations across 7 AI search platforms to find out. As we clamor to optimize for AI search visibility, I’ve seen suggestions that we should update pages more frequently to boost their chance of being cited. To test the theory, we used…
2025 is already proving to be a notable year for healthcare innovation. A significant amount of momentum and optimism is stemming from AI-related healthcare solutions, and these are proving to deliver returns. Startups at the intersection of AI and health have grown from $1 to $10 million ARR in record time thanks to the pressing…
While it’s entirely possible to have a strong social media marketing strategy without a stack of tools, the right ones can make your life a lot easier. Social media marketing tools can help you create content, schedule posts, engage with your audience, analyze performance, study competitors, keep up with trends, search influencers … phew! I…
When choosing a home builder for your next construction or renovation project, one of the most overlooked yet essential considerations is whether they are licensed and insured. Understanding the difference between a licensed and insured home builder can protect your investment, safeguard your property, and even protect your family’s safety. A licensed builder is approved…