Hi beams | Seth’s Blog (Car dashboards don’t have room to spell out the whole word). On a country road, late at night, when there are no other cars around, the hi beams are a really useful tool. It’s smart to use them. As soon as there are other cars, though, they…
As founder and president of his own landscaping company, Giuseppe Agrippa has built a reputation for precision, trust, and longevity. Starting the business at just 20 years old, Agrippa has grown his company into one of the premier names in landscaping in the Greater Toronto Area. Through years of hard work and hands-on leadership, he’s…
We analyzed 1,000,000 SERPs to see how the presence of different SERP features has changed since the start of the year. AI Overviews appeared from nowhere in August 2024, and now appear on over a quarter of the keywords in this sample (and they’re much more prevalent for informational keywords). Functionally, AI Overviews seem to overlap…
Staying consistent on TikTok sounds simple enough. But coming up with video ideas, filming, editing, writing captions, and posting nearly every day? That’s a full-time job — with overtime. That is, unless you work smart. Scheduling your TikTok videos ahead of time is like unlocking the “easy mode” of consistency — giving you more breathing…
Shipping can quietly sabotage your e-commerce business. You may have a clean website, sharp product photos, and steady ad traffic, but if orders show up late, arrive damaged, or leave customers guessing, it all falls apart. Every e-commerce shipping error creates ripple effects. Shipping is part of your brand. It shapes how customers feel about…
People like that, like this. When we can build connections between demographics and psychographics, it’s easier to surprise, delight and serve our customers. Mail order catalogs have been doing this for years out of necessity. They know something about a person’s geography, income and other demographics, and they make assertions about what they dream about…
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind: “What kind of AI Overview keywords still drive clicks?”, and “Is there a way to engineer more clicks from zero-click search?” I asked our ace data scientist, Xibeijia, if she could help me build a profile of “AI…
Instagram isn’t just a photo-sharing app anymore. In 2025, it’s a digital town square — part search engine, part shopping mall, part entertainment hub, all rolled into one ✨aesthetic✨ platform. It’s where creators build brands, where brands tap into culture, and where billions of users scroll every day. We’ve pulled together the most important Instagram…
Is it okay to dress your cat in a ridiculous costume? What about giving a poodle a haircut that subjects him to ridicule? The cat and the dog probably don’t know or care, but we think less of their person if it happens. At Disney, the costumed characters need security guards. Kids (and more often)…
Welcome back to our roundup of startup news to keep you up to date with the most interesting highlights from the sea of activity worldwide. This month, we hit the halfway point for 2025. Although the year so far has been rocked by global shifts in trade and economic policy, the startup industry appears to…