The hustle loop | Seth’s Blog

When we fall behind, it’s tempting to hustle to catch up. When the competition heats up, it’s imperative we hustle to get ahead. Hustle is a particular kind of shortcut. Hustle is pushing the boundaries of cultural expectation, creating pressure and discomfort to make a sale. Hustle pushes us to cut corners, cut the line…

Poison | Seth’s Blog

Don’t swallow Polonium-210. You won’t last long, and it won’t be pleasant. There are poisons all around us. The arsenic in your rice, the drain cleaner under your sink. Alas, some poisons are impossible to avoid, and it’s not productive to live a life that’s poison-free. But it might be worth considering three questions when…

How to Win in AI-Powered Search

Search is changing. People are no longer just “Googling it.” Increasingly, they’re asking AI systems for answers and getting them instantly without having to click and sift through different websites.  SEO is still essential for brands to show up in these answers, but visibility now depends on more than rankings. What matters is whether your…