The single-most effective way to invest 90 seconds a day is simple (and difficult). 18 times a day, when you’re about to offer advice, ask a question or blurt out a response, wait five seconds. That pause shifts the way what you say next will be perceived. It also opens the door for you to…
Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content From how content is created to how brands are appearing in search, AI is transforming modern marketing. Staying ahead and making great decisions on what to do next means understanding the data. We’ve run dozens of…
Happiness is something we think about a lot at Buffer. It’s been a cornerstone of our culture from the beginning (just take a look at this slide deck about it from way back in 2013). Though our values have evolved since then, you’ll still see echoes of how important happiness is for us to cultivate…
Status shows up whenever humans do, and it is the invisible underpinning of our culture. The front lawn was only invented around the time of Columbus. The idea was to demonstrate that you had time and money to waste. You could take useful land and make it non-productive. You could take labor and put it…
Good content is good content, and top websites are top websites. These things don’t change. However, biases in the training data and partnerships can change which sources are mentioned by different AI Assistants. AI Assistants may also work slightly differently. By default, they don’t have any notion of websites and can make up sources. Looking…
On many social media platforms, verification means a paid subscription — or being a celebrity. But on Bluesky (as is par for the course), things look a little different. The decentralized platform is blazing a new blue check trail: one that mixes top-down trust with community credibility. Whether you’re a journalist, creator, brand, or just…
Grab and go | Seth’s Blog Every retailer knows that the items that sell the best are at eye level or at the cash register. Some people are hungry, rushed, distracted and lazy. If you want to reach them (us), you need to make it convenient. The lesson is simple: We can market to ourselves…
With Google’s AI mode developments, we’re heading toward a future where search results could eventually roll up into one big AI Overview. Soon it won’t be a case of “Should I, or shouldn’t I optimize for AI Overviews?” If you want any chance of search visibility, you’ll need to understand how to rank in Google’s…
It goes without saying that managing multiple social media platforms — whether for yourself or for a brand — can mean some serious multitasking. On any given day, you are: Creating social media posts, repurposing existing content for socials, staying on top of trends across multiple platforms, reviewing your analytics for social media reporting, and…
Uphill and downhill challenges | Seth’s Blog There’s a big hill near my house. Sometimes, a bicyclist will really pedal hard on the downhill. It’s good for the ego. It’s also crazy dangerous, since braking and steering become much more difficult, and high speed gives you less time to react. And sometimes cars rev their…