According to our upcoming study, 87% of marketers use AI for content. I’m one of them. AI helped me build a career around writing. It’s part of nearly everything I do. Honestly, I can’t even remember how I worked without it—and I don’t want to. It gives me a “second brain” and superhuman speed, and takes care…
I got the job offer of my dreams — live, mid-call — from my now-manager, Hailley Griffis, on March 27th, at exactly 3:06 PM ET. We’d been in conversation for weeks about a Senior Brand and Community Manager role at Buffer and I had a chance to experience Collaboration Day with my future team. Then,…
What if someone is just making stuff up? Years ago, I worked with the supermarket tabloid to make an ironic, shouty, somewhat funny book that has turned out to match much of the discourse we find surrounding us. When we flew down to Florida to meet their team, I was amazed to discover that this…
Since the March Core update, there’s been a huge increase in Google’s efforts to automatically translate English-language webpages into other languages. The catch? These newly translated pages are hosted on a Google subdomain, so the original content creators don’t see any benefit from them. This coincides with the massive rollout of AI Overviews we saw alongside…
What’s the first thing you do when you open Instagram? If you’re like most of us, your finger probably goes straight to tap on stories and see what your friends and accounts you follow have been up to over the last 24 hours. Instagram Stories have become one of the best ways for everyone —…
The unexpected happens. Systems fail, humans are unpredictable, interfaces aren’t perfect… The customer service professional demonstrates their strategic insight when they plan for eventual failure instead of denying it’s possible. The first step, of course, is to design things with resilience and care so they don’t break. Then what? One option is to save the…
SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter checklist to create content. Build links. Hope traffic rolls in. That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the…
A few months ago, I created an Instagram Reel that (I thought) looked great when I was making it. I uploaded, hit post, and tapped on it to fill the screen — only to find a sliver of the text got cut off at the edge. It’s a tiny detail that can have a big…
Projects left undone | Seth’s Blog What’s the attainable, practical and generous thing you haven’t done yet? What will it take for it to become a priority? May 31, 2025 Source link
When most marketers think about SEO, they jump straight to keywords like “best running shoes” or “how to do [whatever]”. Non-branded, high-intent, top-of-funnel stuff. But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific companies and products they already know. Yep, nearly…