Ogilvy’s Creative Director, David Raichman, called AI “a force multiplier for creative expression,” and I couldn’t agree more. I remember the countless times I’d be staring at the blinking cursor, waiting for inspiration to strike, only to be met by a nagging voice of doubt. That’s probably because the brain filters out many ideas before…
Pop songs are 200 seconds long because the mechanical properties of 78 and 45 rpm records can deliver one song with decent fidelity of that length. They can’t handle ten minutes, and one minute is too short to charge for. The number of books carried by a local bookstore was the right amount to balance…
Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their fault, not yours. I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. They’re in our filters, but we aren’t…
Most social media networks want to draw users onto the platform and keep them there. But, once again, Bluesky is taking the path less travelled. The decentralized social platform loves subverting the norm, and their latest announcement is the perfect example. Bluesky is testing a new livestreaming feature, starting with a small group of accounts…
Worthless noise isn’t information | Seth’s Blog Data becomes information when at least one of two related things are true: We learn something for next time We make different decisions or take new actions If you’re not getting one of these things, then the data is simply noise. A distraction that wastes our time and…
Google just rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, but they aren’t showing up. A post by Tom Critchlow on LinkedIn made me wonder how a click on a link in AI Mode would be recorded in analytics. The tl;dr is that clicks…
Having thousands of followers is great. But sometimes, the real value of social media comes from smaller, more meaningful interactions. That’s where Instagram Close Friends can be a game changer. This Instagram feature, first introduced in 2018, lets you handpick a close friends list — a private group who can view exclusive content through your…
Not all customers are fans. And not all fans are the sort of customers you can thrive with. Cadres of supporters often migrate into one of two camps… The generous stans (a more positive riff from a twenty-year-old Eminem track), are there for the work and the change being made, all the time. It’s a…
Ever wonder which SEO bots are the most blocked? This can impact the quality of the data the tools provide. Blocking these bots will mostly impact the link index of the tools. They won’t be able to crawl the pages, so they can’t check where those pages are linking. It doesn’t matter for traffic estimates,…
“How do I get the most of out my people?” | Seth’s Blog Alas, this is the wrong question for a leader or manager to ask. It’s more productive to wonder, “how do we create the conditions for our people to get to where they’re heading?” May 21, 2025 Source link