Effort and value
We expend effort. We create value. It’s easy to get confused about which one we’re going to ultimately be compensated for. Source link
AI Overviews Have Doubled (25M AIOs Analyzed)
Lately, we’ve heard murmurings that Google’s March Core Update has led to an uptick in AI Overviews¹ ² This chimes with what we’re seeing in Ahrefs Brand Radar, our new marketing intelligence tool which lets you track your brand presence in AI search. We analyzed 25M AI overview keywords in the two-month window of our…
12 Social Media Metrics You Should Be Tracking (And Why)
More doesn’t necessarily mean better. Think emails in your inbox, glitter on a Mother’s Day card, hot sauce… That applies to social media metrics, too. You might be surprised to hear it. The more information you have, the better you can tailor your social media strategy, right? Well, not exactly. Not all social media metrics…
Activation is not a secret
…but it’s often overlooked. A farmer might yearn for twice as much land. But it’s far more efficient to double the yield on the land he already has. Marketers often hustle to get the word out. To reach more people. And yet, activating the fans you already have–the ones who trust you, who get the…
How to Calculate, Use, And Improve It
Share of search (SoS) is the percentage of all brand-name searches in your market that mention your brand. To find it, count how many times people searched for your brand name, add up the searches for every competing brand, then divide your number by that total and multiply by 100. For example, let’s say your brand…
9 of the Best AI Writing Tools to Help You Work Smarter, Not Harder
From brainstorming ideas, creating outlines, repurposing content — AI can make your job as a writer a whole lot easier. Artificial intelligence is not going to do your best work for you, of course. We know there’s (thankfully?) still work to be done in replicating the weirdness and wonder of human creativity. But AI can…
Hallucinations are not the same as errors
I asked my AI about some obsolete card games, and it wrote a 1,000 word essay about Lansquenet. It made up the rules, the strategies, the betting techniques, all of it. Saying that it was raining on July 14th last year is an error. Inventing an entirely new set of rules is an hallucination. An…
PPC Keyword Research for Google Ads: A First-Timer’s Guide
PPC keyword research is the process of finding the exact words or phrases people type into Google when they’re looking for something related to your product or service. It helps you target the right audience, avoid wasting money on irrelevant clicks, and attract people who are actually ready to buy. When I asked experts for their…
Top 7 Social Media Monitoring Tools in 2025
No one likes to be left on ‘seen’ — not your friends, not your partner, and definitely not your social media community. Social media monitoring is the process of tracking your brand mentions, post comments, and direct messages (DMs) on all major social media channels. Sounds simple, right? Reply to every comment, DM, and brand…
Tools and the long tail
Have you ever made a video that was seen by someone you didn’t know? Or written something that got shared outside of your inner circle? The odds of either of these things happening a generation ago were close to zero. Now, it’s common. The skeptics said that people wanted to watch videos, not make them.…