Posting more often definitely helps you grow on LinkedIn. The research has shown it, and I’ve experienced it myself. But, how much more? I’ve grown my account to nearly 20,000 followers with different experimental approaches to posting, from 30-day consistency challenges to skipping entire weeks. Meanwhile, my colleague Sabreen has crossed 17,000 by posting every…
Rolling out an AI Agent doesn’t just change how your team works – it changes who your team is. That’s something we learned firsthand. Before we launched Fin publicly, our Support team became its first alpha/beta tester and we had to move fast. No roadmap. No step-by-step guide. Just a powerful new technology, and a…
Mirrors and hats | Seth’s Blog No one buys a hat without looking at themselves in a mirror first. Ever. There were hats before there were mirrors, so I’m not sure how it used to be, but that’s how it is now. Even though we may imagine we’re wearing a hat to…
Search everywhere optimization (some call it SEvO) means making sure people can find you no matter where they’re looking online. And here’s the thing: they’re not just looking on Google anymore. People are turning to TikTok for product suggestions, digging through Reddit for brutally honest reviews, and asking ChatGPT for personalized shopping lists and recommendations—often…
Raise your hand if you’ve ever bought something you saw in a social media ad. Looking at you, my favorite lamp, candle, timer, and headphones (um, yeah, I might have a problem). 🙋♀️ I’m far from alone: 43% of participants in a Disqo survey said they’ve purchased a product they saw in a social media…
At Intercom, we’ve never been afraid to make big, pragmatic bets in pursuit of building the best products and the best environment for our engineers to thrive. Over the past two years, we’ve made one of the most significant shifts in our frontend engineering practice: moving our core frontend from Ember to React. This wasn’t…
Pedestrian traffic in Grand Central Station is a bit of a miracle. Thousands of people, all walking quickly, in almost non-Euclidian chaos, headed toward different trains. And no one collides. We see the same thing at a more dangerous clip when a four lane highway merges. The cars are just a few feet apart (or…
Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content Given OpenAI’s close relationship with Microsoft, many expect that ChatGPT’s retrieval-augmented generation (RAG) process would use Bing. However, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead. These were…
If you’ve been seeing Buffer teammates pop up on your social feeds a lot more lately, it’s not a coincidence. It’s by design! We’ve been intentionally investing in building a team of Buffer creators as a company-wide initiative. At the core of this work is a simple belief: being creators ourselves will continue to set…
Two hundred years ago, there were a lot of violinists. Many made a living at it. If you were of means and wanted to hear music, your best option was to hire someone to play it for you. Of course, the invention of the phonograph and the radio changed all of that. Now, one great…