When you think of stand-out social media campaigns, what’s the first one that comes to mind? I’m willing to bet the likes of Spotify Wrapped or Dove Beauty are right up there. Lauded as these examples are (rightly so!), they’re far from the only ground-breaking examples from recent years. In fact, it was tough to…
“Be yourself” | Seth’s Blog Really? Which self? The self you were when you were two years old, almost out of diapers? The self you were when you were screaming with the fans at the big game? The self you were after a long night? How about this: Become the self you’d be proud to…
There’s a major competitor in your search results: Google. The other day, Lily Ray (Vice President of SEO Strategy & Research at Amsive) noticed Google had begun surfacing its own storefront for some competitive “Your Money or Your Life” searches. By Google’s own admission, these kinds of “E-E-A-T” sensitive queries should be reserved for only the…
We’ve always had teammates who have side projects in addition to working at Buffer. Working on new projects, building, experimenting, and self-improvement are built into our DNA as a company. So it’s quite common to be speaking with someone only to find out they own a small business outside of Buffer that started as a…
Too often in support, more time is spent diagnosing an issue than resolving it – and that’s a problem. In this episode, Maxime Manseau, VP of Support at Birdie, joins Intercom’s Senior Director of Human Support Bobby Stapleton to explore the hidden costs of misdiagnosis in customer support: longer resolution times, frustrated customers, and burned-out…
In this post, we share 7 content writing tips based on 8 years of experience creating content that ranks for bottom-of-the funnel keywords and drives leads for our clients. Content Writing Tips Use an interview-backed research process Be your own editor Organize your thoughts into bullet points Look for symmetry between your intro and body…
Obvious vs perhaps | Seth’s Blog “Obvious” closes the door to inquiry. “Perhaps” opens it. March 28, 2025 Source link
While AI traffic is growing as a referral source, Google still dominates by a factor of 345x, and Reddit out-refers all three major AIs combined. As it stands AI traffic isn’t making much of a dent, so is it worth pursuing? Here’s what we know so far… Sidenote. Thanks to our data scientist Xibeijia Guan for…
If you’re trying to grow your audience on Instagram, here’s some good news: the Meta-owned platform has shared a lot about how its algorithms work in recent months. Really — between Head of Instagram Adam Mosseri’s reels and Instagram’s own @creators account — there’s an almost overwhelming amount of information out there. Which, of course,…
AI search engines like ChatGPT and Perplexity are starting to pull searchers away from Google. This shift has marketing teams and brands exploring a new SEO-like acquisition channel: getting mentioned by LLM (Large Language Model) chat tools. Some have even coined this emerging field LLMO, which stands for LLM Optimization. But while Google SEO has…