As Intercom’s product scaled, we struggled to keep the navigation clear and user-friendly. So how do you redesign information architecture without disrupting users? Senior Product Designer Pranava Tandra breaks down the process, from balancing simplicity with depth to making AI features more discoverable. She chats with Senior Director of Product Management Michelle Fitzpatrick about the…
The opposite of a good idea… | Seth’s Blog might also be a good idea. The hard part isn’t finding proof before you begin. The hard part is beginning, knowing you might not succeed. March 5, 2025 Source link
Here are two ideas that can be true at the same time: SEO offers worse returns than it used to. SEO is still one of the best marketing channels. SEO really has changed: Talk to website owners, and you’ll even hear whispers that some companies are losing 20–40% of their monthly clicks from search. 1…
Remember the days when ‘likes’ were the gold star metric on Instagram? Now, you’re spoiled for choice when it comes to the sheer volume of data available to help you measure the performance of your content. Impressions, views, comments, shares… It’s exciting — if a little overwhelming. Instagram analytics can be a goldmine of insights for…
You satisfy your customers, but can you satisfy our curiosity? With Ehsan Rishat, Head of Customer Success at REsimpli. Please tell us a little bit about your company and what you do there.At REsimpli, we’re all about making life easier for real estate investors. We provide the tools they need to scale efficiently, close more…
Our instincts might not be as good as we hope. Going with your gut is thrilling. It’s personal, vulnerable and brave. And if it’s getting you what you seek, keep at it. But often, our instincts are a way of hiding, undermined by a lack of knowledge. If you haven’t done the reading and can’t…
Substack has a reputation. Depending on who you ask, it’s either the best place to build a newsletter business or a platform that only works for big-name writers. The truth? It’s somewhere in between. While Substack has helped established journalists and authors go independent, it’s also a powerful tool for up-and-coming writers, niche creators, and…
A deep dive into our 2025 Customer Service Transformation Report In this episode of The Ticket, Ruth O’Brien, Senior Director of Automated and Proactive Support at Intercom, joins Bobby Stapleton, Senior Director of Human Support at Intercom, to break down key insights from Intercom’s 2025 Customer Service Transformation Report. They unpack how AI is reshaping…
The Ikea metaphors | Seth’s Blog When you assemble something for the second time, it will be easier than the first time. The quality of the instructions and design determine how big a difference experience makes. If you’re only going to do it once, perhaps it pays to hire someone who has experience. All instructions…
We’ve analyzed 150K websites to find out which ecommerce startups have seen substantial search growth this year. When we see organic traffic growing, it’s a good sign that customer interest is building and brand strategy is hitting the mark. If you want a playbook for growth, our list of the top ecommerce companies can show you whose…