Two hundred years ago, there were a lot of violinists. Many made a living at it. If you were of means and wanted to hear music, your best option was to hire someone to play it for you. Of course, the invention of the phonograph and the radio changed all of that. Now, one great…
Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into perfect “chunks” and you’ll get chosen for Google’s AI Overviews or cited in AI search results. The problem? Chunk optimization isn’t actually an SEO tactic.… Read more › Source link
With its massive reach, flexible content formats, and built-in engagement, Facebook is still one of the most powerful marketing tools for creators and small businesses. “For brands targeting Millennials, Gen X, or niche communities, Facebook is where real conversations are still happening,” says Cashé Collocott, founder of Kidd Digital, a boutique social media agency, “You…
“No” is an option | Seth’s Blog “Maybe” is the problem. If you’re serious, say, “yes.” And if it’s not for you, walk away. But endlessly reconsidering opportunities without forward motion is a place to hide. August 19, 2025 Source link
GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting your brand noticed—and accurately represented—in AI-generated answers. That includes results from Google’s AI Overviews, and AI assistants like ChatGPT, and Gemini. The goal is to make sure your brand shows up when AI tools answer user questions, even if no…
This week, I searched for a lip balm and found that two of the suggested posts were from Instagram. And it’s not a fluke: Instagram is actively working toward not just improving its internal search, but also indexing your Instagram posts so they show up on search engines like Google. The line between traditional search…
Where does hope come from? It’s probably hard-wired, the result of an evolutionary process. A creature with hope is less likely to give up and more likely to raise offspring, thus passing down an ability to find resilience in the face of change. Disenchanted has come to mean something different from its original usage. Today,…
In April 2025, we analyzed 900,000 newly created web pages and discovered that 74.2% contained AI-generated content. With the rapid growth of generative AI, businesses, educators, and publishers are asking a critical question: how can we tell what’s written by humans and what’s produced by machines? The answer: it’s possible, but not foolproof. Here’s how…
Posting top-notch content that your audience can connect with should always be your first priority for Instagram growth. But when you feel like you’ve got that down pat, is there anything else you can do to boost your content performance? As it turns out, there might be. We dug into Buffer’s rich Instagram data to…
AI is exciting. Urgent, even. But after working with countless companies on AI adoption in my role as a Senior Solutions Engineer, I’ve noticed a few common challenges – regardless of company size, budget, or ambition. Too often, teams jump in with the right intentions and still end up with disappointing results. The problem isn’t…