If 2023 was the year AI burst on to the scene, 2024 was the year it truly came of age in customer service. We moved beyond the initial “wow” factor to see what AI could actually deliver – and the results have been transformative. From Fin AI Agent’s groundbreaking 51% resolution rate out of the…
When the truck makes a delivery at the nearby True Value hardware store, Danny needs to figure out which shelf to put it on. Should the extension cords go next to the hoses? After all, they both do the same thing, one with electricity and one with water… The purpose of putting things in order…
You don’t have to be the next James Bond to start PPC spying—all you need is a license to Ahrefs. In this article (for your eyes only), I’ll share what PPC spying is, why it’s important, and share seven ways you can start spying on your competitors’ paid search campaigns. What is PPC spying, and…
At the beginning of 2024, we were unsure what would come out of this year. The previous year had been such a whirlwind with the rise of decentralized social and the addition of AI features that creators, brands, and platforms had all started to redefine how they would operate. It was an exciting and fast-paced…
In the age of generative AI, all the foundational assumptions around tech are in flux, so we must look at everything we do with fresh eyes. We’ve spoken a lot about how AI is changing customer service and software in general. It has clearly redefined our product, as we built the leading AI agent for…
Marketing as we know it happened because of machines. Machines made factories dramatically more efficient, which meant that producers could no longer easily sell everything they made. When you go from making four ceramic plates a day to 4,000, your capacity starts to look like a problem. That’s a new challenge. A farmer could figure…
We recently concluded Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. The Ahrefs team at Evolve It wasn’t just a conference; it was an entire week of events. From Monday to Wednesday, we ran two paid workshops per day and then the conference on Thursday and Friday. Victor Karpenko’s workshop…
I’ve been fortunate that we’ve closed down for the last week of the year for the last eight years that I’ve been at Buffer. We kicked off this at the end of 2016 and have kept up every year since then. Closing down for the last week of the year is an opportunity to pause…
At Intercom, we learned the hard way that simply picking a few “core” technologies isn’t enough to build on. Without a clearly defined strategy for understanding these core technologies, guiding their use, and investing in the teams behind them, they can become a persistent source of friction that impacts both engineers and customers, leading to…
Mediocre tools | Seth’s Blog Lousy tools are dangerous. They endanger our safety (physical or emotional) and undermine our work. Lousy tools are pretty easy to avoid, because they reveal themselves whenever we use them. Great tools are magical. They multiply our effort, amplify the quality of our work and delight us, all at once.…