SEO often sounds more complicated than it really is. As a small business owner, you can get started for free with a handful of the best tools in the industry. These small business SEO tools are free, beginner-friendly, and cover all your needs for DIY SEO. Ahrefs is an essential SEO platform used by over 50,000…
Social media is growing more fragmented. Gone are the days of one or two platforms dominating social media. Today’s ecosystem has options for just about everyone, with platforms thriving in specialized areas to meet unique user needs. Platforms like Bluesky, Threads, and Mastodon are carving out spaces for niche communities, while established giants like Facebook,…
Welcome to a very special, limited-time only episode of Off Script. Two of the world’s most compelling cultural voices – musical pioneer, visual artist, and activist Brian Eno and award-winning actor, author, and comedian Stephen Fry – come together to unpack the profound transformation AI is bringing to our world. Fry and Eno joined us…
How many sparks? | Seth’s Blog That’s the tempting question. How much hustle, hoopla and initiative do we need to get this idea ignited in the marketplace… But the much better question is: How much kindling do we have? Kindling doesn’t happen all at once. It’s the result of investments over time. We can earn…
SEO potential is the measure of how much organic traffic you can generate through search engines like Google without a cent spent on ads. This free traffic can translate into increased brand awareness, leads, sales, and revenue. Calculating SEO potential can be complex and time-consuming. But this is where my free SEO Potential Bot comes…
If you fail to plan, you plan to fail. OK, that’s a little dramatic — but a little planning ahead will go a long way in helping you map out your social media content for the coming months. My favorite way to start some content planning? Mapping out all the year’s key dates and holidays.…
Complaints | Seth’s Blog The best way to complain is to make things better. Complaining can be a form of intimacy. It’s a useful way to explain our behavior. And best of all, it gives us a way to communicate as we work to create community action. The best sort of complaint requires generosity and…
If you’re a founder who knows that SEO matters, but doesn’t know where to start, check out this one-page primer. Thanks to the following founders for sharing feedback on this guide: Sidenote. I’m writing this based on my experience helping startups from pre-seed to post-IPO with their search strategy. I also taught some of these ideas…
Where do you turn for meaningful stats on your social media marketing? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which type of content performs best? Which times make the most sense to post?…
On our latest Start Good Trouble webinar, we sat down with Bobby Pinero to get some insights from his startup journey. joins us Bobby is the co-founder and CEO of Equals, a next-generation spreadsheet that is directly connected to your data. Every decision in SaaS hinges on the right insights. And the right insights come…