Not really. Just a post about sponsors. Even if you don’t run a media company, the way media companies run matters. That’s because media shapes our culture and how we spend our time. There are three kinds of ad models, and it’s easy to confuse them. The most common and historically powerful is the traditional…
It started with a $100,000 donation, ended with $11 million raised for charity, and somewhere along the way, an electric bike brand earned 235M+ impressions and $7M worth of brand awareness. Ahrefs’ Community Manager, Michelle Lindner, shared Ryan Trahan’s “50 States Challenge” in our #Marketing Slack channel after watching it with her kids. She thought…
If you enjoy working in spreadsheets, you’ve likely run into the dreaded copy and paste saga where you are copying from spreadsheet cells and uploading that content elsewhere. We know heaps of people who prefer to start their social posts in a spreadsheet, especially creators with a big backlog of social posts to share and…
AI Agents are reshaping how businesses deliver service, earn loyalty, and create measurable value. Very soon, we believe AI Agents will handle the majority of customer service – and eventually, every customer interaction. Human teams won’t disappear, but their roles will evolve from answering questions to analyzing performance, improving systems, and designing better customer experiences.…
A useful way to understand an evolved organism or system is to ask what it wants. What actions does it need to evoke to survive or thrive? The flower wants bees to visit, the berries want to be eaten by birds. Obviously, they don’t have conscious intent, but this desire guides their progression through the…
First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their strategies since losing clicks to Google. You’ve probably heard that Google’s AI search features are tanking organic traffic. In April, we reported that click-through rates dropped by 35% across 300,000 keywords. Now, a Pew Research study has revealed that…
My resolution this year was to make more videos — or honestly, to make any video at all. So I wrote a script, hit record, and ended up with a bunch of footage I wasn’t quite sure what to do with. I had questions. Lots of them. How do you add captions so everyone can…
Contagious emotions | Seth’s Blog Emotions are personal and most of the time, we can put effort into creating them (or avoiding them). But in a community, emotions spread. And not at the same rate. Consider these emotions, roughly sorted by their virality: Panic Apprehension Enthusiasm Frustration Indignation Elation Nostalgia Curiosity Cynicism…
If you rank well in traditional search results, does that mean you’ll get cited in AI Overviews? We decided to find out. Methodology We pulled one million keywords that triggered AI Overviews and extracted the top three links cited within those AIOs: a total of 1.9 million citation links in our database. We then analyzed the…
If you were a fan of Snapchat’s Snap Map, you’re going to love Instagram’s latest addition. Instagram’s Friends Map is rolling out in the U.S., and it’s designed to help you connect more closely with your friends and favorite creators. As Instagram chief Adam Mosseri puts it, the social media platform wants to be more,…