We’ve spoken a lot about preparing your support team for a new way of doing customer service with AI, but what about preparing your customers for a new way of receiving customer support? According to a recent Gartner survey, 64% of customers would prefer it if a business didn’t use AI for customer service. The…
Comfortable with the fuzziness | Seth’s Blog Atmospheric conditions on Earth limit visibility on a perfect day to less than 200 miles. Time works the same way. When we’re doing the same thing, in the same way, our perception of what will happen next can feel crystal clear. Plant some apple seeds in your backyard,…
The holidays are coming up. What can you do to ensure you’re getting the most out of the season? Here are some holiday marketing strategies you can use: 1. Start preparations at least two months before the holiday season When I asked for the best marketing strategies for 2024’s holiday season on LinkedIn, Kaj Kandler told…
Remember the early days of Instagram, when your customization options were limited to which hazy, oversaturated, or sepia filter to apply to your photos? I wouldn’t quite call them the good ol’ days since, as a long-time Instagrammer, I love all the platform’s new options for tailoring your user experience. But as much as I…
In this episode of The Ticket, Nick Clark from the Boston Consulting Group joins us to discuss the transformative impact of AI on customer service. He talks with Intercom VP of Customer Support Declan Ivory about how generative AI is reshaping customer interactions, the emergence of new roles within customer service teams, and the importance…
AI is eating the world, and it’s only been two years since the “ChatGPT moment.” Just a year ago, many were questioning whether AI was even worth the hype. Today, marketers who embrace AI in their workflows are leaving others behind, and no one can afford to sit out of this race, regardless of their…
Hey folks 👋 It’s been a very blue week in social — a Bluesky week, that is. We’re big fans of Bluesky here at Buffer and have been since we first heard whispers about it last year. Fun fact: I’m user number #562! Bluesky is having a moment, and as such, we’ve pooled all the…
AI is kind of a big deal, we can all agree. But how revolutionary is it, really? Discussions about AI often lie in the extremes – from utopian promises to doomsday scenarios. But let’s face it: we’re famously terrible at predicting the future, and there are plenty of pressing questions to tackle in the present.…
“I changed my mind” | Seth’s Blog Who is “I” and how does that “I” have the power to change the mind in question? What actually happens is this: A person cares enough to have experiences Those experiences change the way that person sees the world After that, the “I” takes credit for it If…
Local newspapers will link to anything. Seriously. Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did you find that their city has the worst train delays in the whole country? Yep, they’ll cover it: Even if your data point is quite unimpressive, like…