In hospitality and customer service, perfect is elusive. Someone is going to miss a shift, have a bad day, or fail to understand a situation. But there’s a second kind of error, the one that’s far more common. When management makes bad choices, or underinvests in systems, training and people, it’s not really an error.…
Ahrefs Evolve is a wrap. And my favorite memory? All the people I met at the event. In fact, I really loved the diversity—being held in Singapore, I was finally able to meet SEOs and marketers from around the region: Vietnam, Thailand, Philippines, Indonesia, India, Malaysia, China, South Korea, and Japan. These are rarely people you…
Truth: There aren’t any ‘100% success guaranteed’ tactics to go viral on TikTok. There’s no way to determine which TikTok video will achieve viral success. Also truth: There are various strategies to increase your chances of achieving viral success on TikTok. These methods still can’t guarantee virality, but they can tip the scales in your…
There’s a lot of pressure to make things dumber. Better to make it dumb than to have someone simply walk away, apparently. With so much to consume, and an unlimited amount to learn, there’s a race to make knowledge into a checklist item. Freon gas! Large language model! Coefficients! Many people just want to say…
We analyzed the branded search growth of 2,700 software companies to discover the hottest trending startups in tech. Here’s how we built this list (and how you can do the same using Ahrefs): Used Keywords Explorer to find keyword data for every company’s brand name (e.g. “stealthgpt” for StealthGPT) Used the Trending filter to identify high-growth…
Competitor analysis can be hard. It’s particularly hard (and confusing and incredibly time-consuming) if you’re relatively new in business. Most of the data is ridiculously difficult to get. Even if you manage to dig something up, you always seem to be left with more questions than answers. How did they manage to get $10M in…
There are lights, camera and action, but mostly there’s the unreality of making it fit. Happily ever after, a climax at just the right moment, perfect heroes, tension, resolution and a swelling soundtrack. Every element is amplified and things happen right on schedule. Consume enough media and we may come to believe that our life…
From the moment I launched The Flourish Market — a boutique that specializes in selling clothing, accessories, and gifts that have a bigger purpose — I knew that we would need to think about our holiday promotions differently. Given that most of the 200+ brands we partner with are B-corps or fair trade companies, our…
You satisfy your customers, but can you satisfy our curiosity? With Victor Salinas, Head of Customer Success at VMetrix. Please tell us a little bit about your company and what you do there.VMetrix is a software as a service (SaaS) platform designed for financial institutions that allows them to manage investments, risks, and treasury operations…
Clients often ask how many keywords to target with a single page because: If you target too many keywords with a single page, it’s unlikely that you’ll rank high for any keywords because it’ll be hard to satisfy search intent for all of them. There are instances where you don’t need two different pages for…