There’s the James Bond villian sort of power, based on division, dominance and destruction. This is the short-term power of bullies, trauma and mobs. And then there’s a more resilient form of power. This is power based on connection, discussion and metrics. A power based in reality over the long term. Divisive power tears things…
Get the week’s best marketing content Here are the top 100 trending products right now, showing their growth in Google Search volume in the last three months, and their current US and global search volumes. Keyword Volume in the USA Global volume Growth % (3mo) love shack fancy stanley 40000 45000 115.41 jogging stroller pish…
Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. This will allow you to maximize your brand reach, engage with the right…
If worrying about paying the mortgage gets you motivated to lean hard into the next project, don’t be surprised if that sort of fear arises every time you have hard work to do. If your goal is to teach the naysayers a lesson, remember that you’ll need to find people who you want to defeat…
I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others. For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP…
Part of being successful on Instagram — whether you’re a creator or a small business — means posting consistently. But what happens when you run out of ideas? It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram. Here are 29…
AI is revolutionizing customer service as we know it, and businesses that seize this moment will lead the charge into the future. Let’s put it this way: when we first got into this business in 2011, online customer service wasn’t exactly thrilling. The landscape was a bit stagnant, there was very little energy, and plenty…
Wearing the costume | Seth’s Blog There’s a huge difference between carrying a stethoscope and being a doctor. And being a clown requires far more than getting a clown suit. Entrepreneurs with business cards, slick websites and mission statements are confused. That’s not the hard part. If the costume puts you in the right frame…
Get the week’s best marketing content Are you looking for some juicy affiliate marketing statistics? Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s jump straight in. My top affiliate marketing statistics The average affiliate marketer earns $8,038 per…
Remember the old days with the dusty, yellow telephone book notebooks that had the numbers of everyone in town? That’s the Facebook ad library (now known as Meta ad library) for Meta ads. The Meta ad library is like a Pinterest board of all the ads running on Meta’s platforms — including Facebook, Instagram, Messenger,…