Much of marketing today is built on the idea that education is enough. Provide a searcher with functional, half-decent information, and we’re halfway down the path to winning hearts and minds. In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education…
Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media. Sometimes, it feels like everyone is leaning into ‘unhinged’ social media or TikTok—esque videos, but this doesn’t align with our brand and values. We want our customers and audience…
You satisfy your customers, but can you satisfy our curiosity? With Pat Barlow, Support Lead at Dovetail. Please tell us a little bit about your company and what you do there.I’m the Support Lead at Dovetail, a customer insights hub that helps teams around the world build better products. What word or phrase in customer…
The internet is full of slightly different variations of the same advice for how to increase organic leads — identify your target audience, choose high volume keywords, include video, etc. These are all fine tactics, but we’ve found that all of this advice is based on a fundamental strategic flaw: it’s focused on increasing traffic,…
This report has received 51 updates. The last was made on August 12th, 2024 – Updated the top 20 forums table to compare July vs February– Updated Reddit traffic chart for the last two years– Ran all numbers again for July compared to February– Updated the stats for how many individual sites were present in…
Your audiobook | Seth’s Blog Here’s a useful habit that’s more than a hack… The next time things are going well, when a project is about to launch, when a meeting has been successful, when the sun is shining… take your phone and go for a walk. Hit record on an audio app and make…
On July 26th 2024, I exported all “toxic” and “potentially toxic” backlinks to three of our blog posts from a well-known SEO tool. There were 129 URLs in total, which I disavowed in Google Search Console. After disavowing, traffic (as reported by GSC) fell by 7.1%: Sidenote. Google began rolling out a Core Update on…
Contrary to popular belief, people who craft content for a living aren’t all AI haters. As the solo founder of a content marketing agency (and one who has a chronic illness at that), I appreciate any tool that can help me overcome limited time and energy — plus help me streamline my workflows. But here’s…
One question I often get from customer service leaders I chat with is, “How do I get buy-in for AI-first customer service from execs and company leadership?” This week on our customer service podcast, The Ticket, we asked a couple of our wonderful customers and Declan Ivory, Intercom’s own VP of customer service, how they…
In our experience, many people talk about “long-tail keywords,” but most companies don’t utilize their full benefits. Specifically, a good long-tail keyword strategy should include two things: Targeting keywords that are easy to rank for because they have low search volume and therefore low competition, i.e., low keyword difficulty (KD). Targeting more specific keywords because they tend to…