The long-standing belief in business has been that you can’t have it all. “Better, faster, cheaper – pick two” has long been the mantra when it comes to balancing quality, speed, and cost. The same went for customer service. You could have swift, world-class support, but it would cost you a small fortune, or you…
SERP (search engine results page) analysis refers to analyzing the top results on Google (typically the first page) for a given search query to figure out what it will take to rank for that keyword. From what we’ve noticed, most marketers’ process for SERP analysis looks something like this: Determine high level intent (i.e., is…
As of the last few hours it has came to light that various internal Google documents, which appear to be legitimate, have surfaced. The “leak” is still live, which I will not link directly to, and came to light via someone who wanted to remain anonymous sharing the data with Sparktoro founder, Rand Fishkin. I’ve…
The missing file | Seth’s Blog It contained some of my best writing. Cogent, clear and powerful. I found it. It wasn’t nearly as good as I remembered. In fact, it was hardly useful. The opposite happens with the things we fear. When they show up, they’re likely to be a lot less fearsome than…
I asked 11 of SEO’s own headline acts to share their best advice for aspiring speakers. Here’s their personal roadmap for speaking on the biggest stages, building your personal brand, and even getting flown around the world on someone else’s dollar. 1. Start with webinars and internal presentations Big dreams often start with small first…
SEO is an amazing long-term marketing tool for small business owners. Unlike channels like social media and paid ads that stop working when you stop engaging or paying, search engine optimization continues to build on itself if you do it correctly. As an SEO consultant, I’ve loved helping hundreds of clients and students get their…
You satisfy your customers, but can you satisfy our curiosity? With Sam Miller, Support Operations Manager at Dental Intelligence. Please tell us a little bit about your company and what you do there.Dental Intelligence is the only end-to-end practice performance solution in the dental market. We help practices increase production, number of visits, and collections…
Most discussions around bottom of funnel (BOFU) marketing are about tactics to use, such as: Personalized email campaigns Retargeting ads Demos Limited time offers or discounts, etc. While these are all useful and have their place, there are two issues with labeling these ‘marketing strategies’: They are tactics not strategies. A strategy is a long…
Welcome to Detailed Q4: Our fourth quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through the most significant shift I’ve seen in my career thanks to AI and countless algorithm updates, and as someone with sites, clients and students…
Nobody asks you to design a bridge, write a sonnet or do open heart surgery. We leave these essential tasks to trained professionals. But many job descriptions carry the unstated addendum, “and write.” Write memos, proposals, and even instruction manuals. The local supermarket is reducing its hours for the summer (well deserved). The sign they…