Instagram Stories are always the first thing I tap on when I open the app. I love seeing the more personal, in-the-moment updates — the kind of content that’s less polished and more like a window into someone’s day. Think: a short clip of a creator’s workspace. A sneak peek at a product photoshoot. A casual…
Not smart vs. stupid | Seth’s Blog Not smart is a passive act, remedied with learning, experience and thought. Stupid is active, the work of someone who should have or could have known better and decided to do something selfish, impulsive or dangerous anyway. The more experience, assets and privilege we have,…
In 2023, Google published a blog post stating that they’re not against AI content: If you think about it, there is no clearer signal than the fact that Google has rapidly rolled out AI Overviews (and now AI mode), both of which are basically AI-generated content. Yet there are still many SEOs and digital marketers…
Let’s be honest — growing on social media while working full-time (and still trying to rest and live life) is no small feat. There were seasons when I promised I’d post every day. I’d open Buffer, make a beautiful calendar, and tell myself this would be the month I showed up consistently. And then… work…
“If it breaks, we’ll know how to fix it.” Old cars had an oil light, and that was about it. Often, we build things hoping they’ll work. But complex systems are more resilient when we build in the diagnostics for failure from the start. A multi-unit retail chain, a medical practice, a school–they need a…
Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content Does being seen more on the web lead to more mentions in AI assistants? I’m defining “being seen” or web visibility as the estimated total monthly organic search traffic to all pages that mention the entity.…
I still can’t quite believe it happened: I was in London, attending SXSW, sitting in rooms full of people I’d only ever seen online. Since 2020, I’ve worked remotely — first as a new grad figuring things out, then as a content writer, slowly growing in confidence. But because I started my career right before…
We’ve seen a ton of commentary online about optimizing content to get large language models or AI search tools to send you traffic — often dubbed LLMO (large language model optimization) or GEO (generative engine optimization). We’ll use both terms interchangeably below. A lot of the advice makes it sound more complicated than it needs…
Typesetters did not like the laser printer. Wedding photographers still hate the iphone. And some musicians are outraged that AI is now making mediocre pop music. One group of esteemed authors is demanding that book publishers refuse to use AI in designing book covers, recording audiobooks or a range of other tasks. As always, this…
We recently launched our new AI detector. For almost any webpage, you can analyze the likelihood that AI was used to create it, highlight AI-generated sections of text, and even identify the specific AI models used to create the text. There are tons of AI detectors available. And, while ours is the only one that can…