Marketing Podcast with David Barnett In this episode of the Duct Tape Marketing Podcast, I interview David Barnett. David is an Author, Speaker, Educator, Consultant, and Business Buy/Sell Process Coach who works with people to help them prepare and sell their businesses privately or buy a business privately or via a business broker. Questions I…
Clicks Top Posts of The Week Takeaways What We Learned Monday: Google analyzed billions of U.S. Search trends from 2022 to identify emerging shopping behaviors. The takeaways? Shoppers measure value by price AND popularity, sustainability, and other factors. Also, people pay attention to which companies align with their interests in organizing and allyship. Finally, everyone’s…
Marketing Podcast with Russ Perry In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry. Russ, the founder, and CEO of Design Pickle, is a seasoned creative leader, entrepreneur, author, and thought leader. As a former agency owner, Perry intimately understands the challenges associated with all aspects of creative work and has…
Tactics 8 Ways to Generate Customer Reviews When was the last time you made a purchasing decision on the Internet without surfing through customer reviews? Exactly. Online reviews provide social proof, establish expertise, and build trust with consumers in ways that marketing campaigns just can’t. Here’s how to get your stars: Collect Email Addresses During…
Tactics Best Practices for XML Sitemaps An XML (extensible markup language) sitemap is a website file that lists pages you want search engines to index. It’s not a requirement, especially for smaller websites; and if you’re using a CMS like WordPress, Wix, Shopify, or Squarespace, you don’t have to worry about it. But for minimal…
Tactics Why You Should Reuse Your Social Content Every since content was crowned king, brands have generated high-quality, evergreen social content on the daily. There’s no doubt that the digital environment favors the fresh. But when it comes to your most engaging organic posts, what’s so wrong with a rinse and repeat? Here are 5…
Tactics 3 Takeaways From Google’s Year in Search Report U.S. marketers take note: Google has analyzed billions of Search trends from 2022 to identify emerging needs and behaviors, so you can keep pace with rapidly changing consumer behavior in a time of economic uncertainty. Here are 3 key insights about how people shop: Value: Consumers…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Clicks Top Posts of the Week Facebook Group Friday Join the Conversation Kait asked, “What are your pros, cons, and best practices for Facebook events?” A group member asked, “What are your recommendations on AI ad copy websites and/or how do you use it most effectively?” Mary asked, “What are your experiences with advertising on…
Marketing Podcast with Dan Martell In this episode of the Duct Tape Marketing Podcast, I interview Dan Martell. Dan is an entrepreneur, and angel investor and became a highly sought-after coach in the SaaS industry and founder of SaaS academy after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, philanthropist,…