What is the greatest skill in SEO? If you believe this tweet, it’s patience. Although patience is a great answer, I would never say there is a “greatest” SEO skill. Why? Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to…
Clicks Top Posts of the Week Takeaways What We Learned Monday: Time to eat up some acronyms. Google’s Search Quality Evaluator Guidelines gave three golden keys of insight into how Google looks at web pages and differentiates high-quality content from low-quality. SEMRush’s blog teaches us about those keys, Beneficial Purpose, E-A-T, and YMYL, and how…
Marketing Podcast with Carmine Gallo In this episode of the Duct Tape Marketing Podcast, I interview Carmine Gallo. Carmine is the bestselling author of Talk Like TED and The Presentation Secrets of Steve Jobs. He is a Harvard instructor, CEO communication coach, and keynote speaker known for transforming leaders. He’s the author of a new…
Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.” Why we care. Last month we reported on three new audio, shopping, and streaming features available to YouTube advertisers. Today advertisers can…
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Marketing Podcast with Ben Congleton In this episode of the Duct Tape Marketing Podcast, I interview Ben Congleton. Ben is the Chief Executive Olarker (CEO) and co-founder of Olark Live Chat. For the last 13 years, he’s helped thousands of organizations communicate with visitors on their websites, including many small businesses. Key Takeaway: How can…
Google is anticipating a busy holiday season this year. In preparation, they have just announced three new Performance Max features to help advertisers plan effective campaigns, customize their asset strategy, and evaluate your results. The Performance Planner Advertisers can use the new Performance Planner to create campaign plans and understand how to invest their budgets…
Tactics 7 Marketing Tips to Effectively Explain a Complex Service How to make a stand-out brand: Step 1: Have a unique service, product, or process. Step 2: Let ’em know why you’re different. But Step 2 can give marketers trouble if a service is highly complex or technical. So how can you reach people on…
Apple now has four new options for advertisers to drive visibility and downloads in the App Store. The new placements are: Today tab Search tab Search results Product pages — while browsing The Today tab. The Today tab lets you reach people with high-impact creative on the front page of the App Store. The ad…
Tactics 5 Content Marketing Trends to Know Right Now Don’t sleep on your content marketing goals. 97% of marketers said content marketing is critical to their strategy. Is it a priority in yours? Well if it isn’t, maybe it’s time to check out these trends and see how you can build better content. 1. Content…