News Be in the Know Bonus: New designer or just bad with the pen tool? There’s a little design game for that! Tactics How Reviews Can Improve Your SEO Efforts Off-site SEO can be some powerful stuff to continue giving you brand awareness outside of your own website or SEM. A great way to…
Marketing Podcast with Jacqueline Lieberman In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and the current founder of BrandCrudo. Key Takeaway: Brands are people’s introduction to businesses and their way to interact with companies. The more human…
Tactics Spotify Advertising Culture Next 2022 Report 18- to 24-year-olds have already played more than 578 billion minutes of music on Spotify. Gen Z has consistently been the largest age group consuming audio content, and Spotify advertising has noticed. The company put out a new year of data on the influence that the generation has…
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing the final part of a five-episode solo show series where I’m covering one of my favorite topics: referrals. You can catch the first episode, second episode, third episode, and fourth episode of the Referral Generation series here. Key Takeaway: In this episode, I’m wrapping up…
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My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Beginning a new website project can be a daunting and intimidating task. There are so many moving parts it is easy to overlook some of them. This doesn’t just go for the web designer; it goes for the client as well. In an effort to help make the process a little less frightening, here is…
Most firms have set up a war room to triage their immediate response to the crisis. But the lack of visibility around future demand complicates efforts to restart stalled portfolio companies…
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