Web scraping has many practical use cases for different industries. Find out how startups can use web scrapers to boost their business ventures. Web scraping can be an invaluable tool for startups looking to gain insight into their competitors and the market. It can quickly and cost-effectively gather data from hundreds of web sources in…
Discover how to target mobile ads to your ideal customers, how mobile ads work, and how to use mobile location targeting to drive sales. Mobile targeting can help businesses grow their customer base and strengthen customer retention through targeted advertising. It can also be used for direct response advertising, such as getting people to download…
Curious how to create a privacy policy for your e-commerce store to make it more professional and get more sales, read this article E-commerce now is not a new thing for most of us. Starting an e-commerce business is profitable. And if you sell products or services online, your online store must include an easy-to-find…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Are you stuck in the E-commerce rat race? Here are some effective tactics to increase conversions and customer retention in online retail. The online retail sector has grown exponentially in recent years, and more and more businesses are competing for customers’ attention and loyalty in the ecommerce space. With so much competition, companies must stay…
Marketing Podcast with David Newman In this episode of the Duct Tape Marketing Podcast, I interview David Newman. He’s the founder of the Do It! MBA mentoring program and the host of The Selling Show, a top-rated business podcast. He is the author of the business bestseller Do It! Marketing, and his new book, Do It! Selling,…
Clicks Top Posts of The Week Takeaways What We Learned Monday: Level up your online reputation management by auditing your brand, building a strategy, monitoring mentions, encouraging and responding to reviews, and planning for crisis. Tuesday: ChatGPT can help generate complex spreadsheet formulas, perform a comprehensive SWOT analysis on your brand, assist you in building out audience…
Marketing Podcast with Jonah Berger In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book we’re going to talk about — Magic Words: What to Say to Get Your Way.…
Tools 4 Types of Conversational Commerce Investment in conversational commerce—the online tools that e-commerce brands use to communicate with customers—is projected to grow to $290 million by 2025. These tools help brands to streamline the purchase journey and customer experience (CX): Chatbots: With AI technology, chatbots respond conversationally to customer inquiries for you. These can…
Marketing Podcast with Laura Gassner Otting In this episode of the Duct Tape Marketing Podcast, I interview Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting. A frequent contributor to Good Morning America, the TODAY Show, Harvard Business Review, and Oprah Daily. Laura’s 30-year experience is defined by her entrepreneurial edge. She served…